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Web Conversion

Online Return Process is Key to Customer Experience and Web Conversion, Splitit Survey Finds

Survey by the leading installment payment solution company reveals 52% of consumers have abandoned an online purchase out of fear of a difficult return process A recent survey by leading monthly installment payment solution Splitit highlights the growing importance of consumer returns within the ecommerce industry. The Splitit survey revealed that a good return policy is not only key to overall customer experience, but directly affects web conversion and, ultimately, a retailer's bottom line. Online return rates are…