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How to Survive the COVID-19 Crisis in the Online Ad Industry

New rules and limitations that were imposed in order to fight the proliferation of COVID-19 have disrupted the sustainability of numerous offline businesses. However, the coronavirus crisis's impact on the retail and e-commerce industries is rather mixed.  Some retailers – such as Amazon – have benefited from the outbreak's short-term effects, reporting increased sales figures as consumer trends are shifting from offline to online purchases. However, despite the growth of e-commerce purchases in some areas, the…