Weborama’s Parent Company Tops Amazon’s Bid to Acquire Sizmek Ad Server and DCO
Weborama’s parent company Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs.
On March 29, 2019, Sizmek – the second largest Ad Server globally, far outweighed by Google’s Ad Manager division – filed for US Chapter 11 protection. Multiple companies have expressed interest in acquiring the Ad Serving part of the company. On May 31, 2019, Amazon announced it signed an agreement to acquire Sizmek Ad Server and Sizmek DCO.…