Browsing Tag

website localization

Web Localization for Marketers: Automatic vs Machine vs People

Cross border e-commerce is booming. Even back in 2016 a global Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Bricks and mortar shopping has dropped significantly in the US and UK, with the decline of the total retail market in the US this year is expected to be double that experienced in the 2009 financial crisis. At the same time, we have seen a huge surge in cross-border…

Aarki Expands Presence in APAC With a New Office in Vietnam, New Hires and a Localized Website

Aarki, a leading AI-enabled mobile marketing platform, today announced it is expanding operations in APAC, growing its teams within existing locations and opening an office in Vietnam. Their website localization launch supports the goal of providing greater service to its clientele in the APAC region. Aarki The growth in operations and the team expansions in Japan, South Korea, India, China, Singapore, and the Philippines, come at a time when APAC's mobile advertising industry is experiencing…