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WiFi Map LLC

WiFi Dreaming: App Publishers Amend Privacy Practices

The Digital Advertising Accountability Program released the results of two reviews of popular mobile apps that allowed ad tech companies to collect device and behavioral data from their users without first meeting industry privacy standards. Both companies, WiFi Map LLC and Ipnos Software Inc., eagerly adopted the Accountability Program's recommendations and came into compliance with the Digital Advertising Alliance's Self-Regulatory Principles. The BBB National Programs' Accountability Program examines popular mobile…