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William Palmer

New Study Reveals Movio Clients Achieve Revenue Increase in Excess of $220 Million US

Methodology Validated by Harvard Statistics Expert Movio, the global leader in data analytics and marketing solutions for the film industry, has released new research showcasing the effects of targeted marketing to moviegoers using their tools. Results show significant increases in cinema admissions and revenue due to the use of Movio Cinema worldwide. “The application of data analytics in marketing decisions, whether by a studio or by an exhibitor, is now a proven way to grow box office revenue. Our goal is to continue…