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World Surf League

Comscore Announces New Partnership with the World Surf League to Provide Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore will provide the WSL with access to Comscore's signature Media Ratings solutions, including Comscore Video Metrix in the United States, Australia, and Brazil, and Media Metrix Multi-Platform in the U.S., to better understand audience behavior and media consumption across desktop and mobile…

Data-Driven Marketers Head to the Cloud

In the past year, the phrase “data-driven” has appeared within the context of almost every marketing discussion. But for marketers to truly realize the promises of big data, they need visibility into all customer interactions, behaviors and motivations — across every single touchpoint. But bringing all marketing insights into one view is arguably the biggest challenge. Most are staring down mountains of data silos, with a great deal of uncertainty around the accuracy of the analytics that they are getting from separate…