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Wunderman Thompson Technology

Why Content Agility Matters More Now Than Ever in 2021

¬†Content agility has taken on new meaning in 2020, as the ability to surface new products and get to market quickly with relevant offers has never been more of an issue for brands and marketers. Our recent report, Experiences Customers Want, highlights the increasing reliance on digital this year. Some 35% of consumers agree that they shop online more than they did before. With 34% of consumers stating they now use more online services generally and 30% saying their online experience is now much more important than it was…