Browsing Tag

Xevo

In-Vehicle Marketing: People Can Now Buy Coffee Through Their Cars. So, What’s Next?

In-vehicle marketing and services platforms have created a completely new media channel, allowing brands to reach consumers in their vehicles. Here’s a look at this new technology, and what it could mean for in-vehicle marketing. Cars are rapidly becoming more than just a way for people to get from point A to point B but until very recently consumers in their vehicles have been an inaccessible market, unreachable to merchant brands. People spend an average of 51 minutes in their vehicles every day, which adds up to more…

Lear Corporation Completes Acquisition of Xevo, a Leader in Connected Car Software and Data-Driven User Experiences

Lear Corporation, a global automotive technology leader in seating and electrical and electronic systems, announced it has completed its previously announced acquisition of Seattle-based Xevo Inc., a leading automotive software supplier that develops solutions for cloud, car, and mobile devices. The acquisition of Xevo will enhance Lear's capabilities in software, services, and data analytics and strengthen its market position in connectivity. Xevo's Journeyware suite of products combines a user-friendly interface with a…