Leveraging customer data in real-time to power marketing campaigns can turn out to be more fruitful in the long-term. Catch more tips, insights and the latest in martech innovations from this weekly martech highlight:

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MarTech Quote-of-the-Week!

When it comes to online events, first and foremost, content is king, and that applies to the speakers, the sessions, and the materials produced and shared around the event. There needs to be more than just one medium for presenting content, including pre-recorded sessions, live presentations, panel conversations, meeting rooms, on-demand content, interactive demos, and any combination of the above. But the good news is there is no shortage of creative ways to frame and offer content to engage your audience.- Lisa Bennett, VP Marketing at Kaltura 

 

Top MarTech News of The Week: 03^rd Jan to 07^th Jan 2022

• Newest Technology Update Provides Businesses With One-Stop Solution for Automated and Electronic Identity Verification
• Viant Announces Appointment of Senior Vice President, Business Development
• HUMAN Raises $100 Million In Growth Funding Round Led By WestCap and NightDragon
• CDP Leaders Face New Competition in 2022: CDP Institute Report
• Drift Integration with the ON24 Platform Helps Customers Increase Engagement and Maximize Revenue
• WEKA Increases Funding to $140 Million to Accelerate AI Data Platform Adoption in the Enterprise
• Lockheed Martin, Amazon and Cisco to Bring Voice Technology and Video Collaboration to the Moon
• fabric Hires Amazon Veteran Craig Berman to Oversee Corporate Marketing
• Linqia and NetBase Quid Partner to Leverage Social listening Data to Measure and inform Influencer Activations
• Magnite Strengthens Audience Data Capabilities With Addition of Nth Party Team
• LucidLink Adds Key Executives to Accelerate Productivity and Collaboration for Remote Content Creators
• LogMeIn Announces CEO Transition
• Zuddl raises USD 13.35 Mn in Series A led by Alpha Wave Incubation and Qualcomm Ventures
• Alteryx Announces Acquisition of Trifacta

MarTech QnA with the Expert

Taking a modern omnichannel approach can help open new possibilities in which print outputs can be used to drive to digital channels and vice versa. One example of print and digital working together, which has been effective in driving more results, is interactive print communications that use augmented reality and personalized URLs to direct people to digital information or content. Another is trigger-based printing, a marketing tactic that involves automatically printing and sending targeted direct mail to people when certain actions are triggered online. For instance, if a shopper adds something to their cart but exits without checking out, a company could follow up with a personalized, direct mail coupon to be used to complete the purchase. It’s a powerful convergence of traditional print and modern digital marketing tactics that can drive sales and leans into consumer-centricity.-Francis McMahon, EVP, Canon Solutions America 

MarTech Articles on Audience Engagement, Data Privacy, Customer Experience and more!

• Consumers Are Online 24/7 – How Your Brand Can Be Online Even When Local Teams Aren’t
• The Five-Step Plan To Delivering Better Leads
• Preparing Performance Marketers for Holiday Campaigns
• Reinforcing First-Party Data Strategies is Essential for Securing Consumers’ Loyalty
• Customer experience is the future of sales
• Engaging Audiences in a Cookieless World
• Can Better Data Privacy Practices Help Marketers Drive Improved Customer Experiences?
• What Should Feature in the MarTech Stack of B2B Content Marketers?
• Bootstrapped Martech Startups that Built a Strong Niche for Themselves

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 109: B2B Revenue Generation Tactics with Michelle Pietsch, VP of Revenue at Dooly.ai

Episode 108: Driving Sales Success with Jeremey Donovan, SVP of Revenue Strategy, SalesLoft

Episode 107: How New Age Technologies Can Drive Better eCommerce Sales with John Bruno, VP of Strategy at PROS