Magnite Strengthens Audience Data Capabilities With Addition of Nth Party Team

Seasoned Data Engineers Join Leading Independent SSP

Magnite , the world’s largest independent omnichannel sell-side advertising platform, announced it is bringing on the team from Nth Party, a startup developing cryptographic software for secure audience data sharing and analysis. The move reinforces Magnite’s ongoing commitment to build leading identity and audience solutions for sellers and buyers. Under the terms of the deal, Nth Party’s team of 7 employees, including 5 engineers, will report to Magnite’s Vice President of Engineering Robert Lyons. Financial terms were not disclosed.

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“First-party audience data is becoming increasingly important to the future of advertising. The seasoned Nth Party team will accelerate our existing data activation efforts immensely,” said Adam Soroca, Chief Product Officer at Magnite. “Our teams share the same principles around data compliance and safety, and Nth Party’s approach to handling audience data in a secure and privacy-centric way will continue at Magnite.”

“We are excited to join Magnite to scale our efforts within a global company,” said Shereen Shermak, CEO at Nth Party. “By combining our specialized strength in leveraging secure multi-party computation to enhance data privacy with Magnite’s talented team of experts and their first-rate clients, we’ll be able to bring effective audience data solutions to an even larger market.”

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