Buyers

New Net Zero Marketplace connects buyers with ecopreneurs in a trusted, transparent carbon credit platform to scale climate-positive impact Carbon credit providers Climate Impact Partners, Cloverly, Lune, Pachama, Native, A Public Benefit…
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Customers gain 360-degree view of Account-Based Buying Intent, enabling sales and marketing teams to prospect smarter and maximize pipeline Qualified, the pipeline generation platform for revenue teams that use Salesforce, announced that…
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Etai Beck, CEO at Folloze chats about a few proven practices that can enable better B2B buying experiences: ________ Welcome to this MarTech Series chat, Etai, tell us about yourself and more about Folloze…as a co-founder, how has the…
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With the addition of Data360, VWO suite of products becomes a one-stop experimentation shop VWO launched its CDP, Data360 soon after a roaring performance in the G2 Summer Reports 2022. This announcement comes after VWO emerged as the…
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Technology to Enhance Development Roadmap for Buy-Side Customers PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that it has entered into a definitive agreement to acquire…
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Data Shows the Rise of the Road Fan, Crowd Breakdown for Biggest Matchups Vivid Seats Inc. (“Vivid Seats”), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across…
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There’s one thing keeping marketers awake at night. And no, it’s not Elon’s bid to buy Twitter – or his marionette act with its board and leadership; it’s not even record inflation. Rather, it’s the ripple effect to come from the demise of…
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For marketers who miss out on adopting the right kind of martech features, they face the threat of losing marketing traction in a competitive market. What should B2B marketing teams do to ensure they know what martech can marketing process…
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Oro recognized as a Visionary for its ability to execute and completeness of vision. Digital commerce pioneer Oro, Inc., announced that Oro, the premier open source digital commerce platform built for manufacturers, distributors, and…
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B2B Intent Data Provider is One of Five Companies Vying for Best Data Supplier This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by…
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The popularity of podcasts continues to grow. Whether listeners tune in on their morning commute to work or on a smart speaker while working around the house, the percentage of listeners has increased by nearly 30 percent in the last three…
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David Clarke brings over 30 years of Data Strategy experience from Dun & Bradstreet, Avention and clients like Mastercard, John Wiley and TiVo David Clarke, a seasoned executive with an international track record of building data…
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Nowadays, the marketing landscape looks a little different; from bouncing QR code Superbowl ads to overnight sensation TikTok accounts and gamifying the customer experience, brands are going above and beyond to stand out to customers.…
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In this catch-up with MarTech Series, Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix chats about the fundamentals that are key to driving product success while taking us through a few of Wix's recent innovations:…
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Jason Seeba, Chief Marketing Officer at mParticle talks about the importance of building customer-centric marketing cycles in this quick catch-up: _________ Welcome to this MarTech Series chat, Jason, tell us more about your new role…
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Searchable directory makes OOH companies and 864,000+ listings easily discoverable by buyers, a major step in OneScreen.ai building the most open, integrated, cooperative infrastructure in OOH OneScreen.ai, the marketplace provider for…
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Marketplace Listing Software Provides Multiple Subscription Options for Users Gowd, an innovative subscription-sharing marketplace, is now available to users globally. The platform provides a place where users of third-party…
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The omnichain NFT platform will be used by retail users, game ecosystems, artists, and collectors among other groups. Omni X, the first omnichain NFT platform designed to connect and reward communities, creators and enthusiasts across…
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There’s a long-running narrative in the advertising industry that stipulates we should all be conscious of publishers’ best interests. After all, without ad-funded publisher content there would be no ad tech. Yet, with recent reports…
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JAGGAER has announced the release of the 22.2 version of its JAGGAER ONE suite. Enhancements cover the entire source-to-pay spectrum, designed to ensure frictionless transacting on both the buyer and supplier sides. “With this release,…
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