For brand marketers to build long-term trust and customer loyalty, it is now integral for them to offer permission-based marketing and rewards to help create valuable engagement and interactions.

Catch these latest martech highlights and news of the week where marketing leaders share their top tips and insights through interactive Q&A chats, exclusive articles, news updates, and featured thought-leadership studies and research:

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MarTech Quote-of-the-Week!

We are moving towards an era of true humans plus machines collaboration.  Each brings different strengths that can work in tandem. AI-based tools have shown immense promise at disrupting various processes across the board. From marketing platforms, sales enablement tools, or helping finance departments optimize their working capital, AI-based platforms have started to become integral components of the business ecosystem.–Urvish Vashi, Chief Operating Officer, HighRadius

Top MarTech News of The Week: 16th August to 20th August 2021

• Adverity Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms
• Drift Appoints Dave Gerhardt as First Chief Brand Officer
• Conviva Partners With Datadog to Deliver a Turnkey Integration for End-to-end Streaming Infrastructure Observability
• Uberflip Further Strengthens Senior Leadership Roster with Key New Hires
• Slack Supercharges Salesforce Customer 360 for Sales, Service, Marketing, and Analytics
• Mark Picone Joins Acquia as General Manager and Senior Vice President of Product for Marketing Cloud
• FICX Secures $8M in Funding to Launch No-Code CX Automation Platform
• Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets
• New Survey from Treasure Data Reveals Consumer Shopping Behaviors Heading Into 2021 Holiday Season
• Amplience Enables eCommerce SEO Optimisation Following Launch of Google Core Web Vitals
• New Facebook Integration with Calix Marketing Cloud Simplifies Social Campaigns to Drive Even Higher ROI for Broadband Providers of Any Size
• DoubleVerify and MoPub Launch Expanded Partnership, Bringing DV’s Comprehensive Fraud Protection Capabilities to MoPub Marketplace
• InMobi Appoints Todd Rose Senior Vice President, Global Business Development
• Coveo Becomes ServiceNow Built on Now Certified
• Commerce Signals Launches SVOD Trends Report, New Service To Track Fast-Changing Consumer Subscription Behavior Across Video On-Demand Platforms
• Plannuh Joins the HubSpot App Marketplace
• Dashlane Names Dhiraj Kumar Chief Marketing Officer, Increasing Focus on Providing Secure Access for Businesses of All Sizes
• Neustar Launches the Fabrick Impact Assessment™ to Protect Brands Against Data Deprecation Due to Loss of Third-Party Cookies and Device IDs
• Deloitte Launches boost to Help Accelerate and Sustain the Value of Cloud-enabled Business Transformation with SAP® solutions
• Heap Announces New C-Suite Additions, Expanding Go-to-Market Leadership to Continue Accelerating Growth
• MOLOCO Closes $150 Million Series C Financing Led by Tiger Global to Bring Transparent Machine Learning Algorithms to All
• Conga Acquires Contract Wrangler
• InfoSum Raises $65 Million Series B to Build the Next Generation of Data Collaboration
• ActionIQ Partners with Merkle to Expand Identity in Customer Data Platform
• Quadient Announces Partnership with UiPath to Further Enhance and Automate Omnichannel Customer Communications
• Alation Named to Constellation ShortList for Metadata Management, Data Cataloging, & Data Governance for Second Consecutive Year
• Dialpad Appoints Lisa Banks to its Board of Directors
• Preset Raises $35.9M Series B to Democratize Business Intelligence
• TVSquared Partners with AdImpact to Measure Reach, Frequency & Incremental Reach as Political Ad Spending Shifts to Streaming
• Automation Anywhere Appoints New Chief Marketing Officer to Accelerate Cloud RPA Growth
• Kaspien Releases Sponsored Brands Video Campaign Management in AdManager Software
• Metabase Raises $30M in Series B Financing to Expand Worldwide Access to its Best-In-Class Open Source Business Intelligence Platform
• DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score
• Viant Appoints New Chief Legal Officer and Corporate Secretary
• Adobe Enters into Definitive Agreement to Acquire Frame.io
• Twilio Segment Unveils New CDP Developer Toolkit

MarTech QnA with the Expert

I believe CMOs must be a business leader first, and a marketing leader second. It’s imperative for CMOs to understand the financial model and the meta-level business goals, so you can keep marketing 100% aligned to driving those goals first and foremost. –Carrie Palin, SVP & CMO at Cisco

MarTech Articles on Rethinking your B2B Website Content, Marketing Intelligence and Must-dos for Digital Marketing Teams!

• Rethinking your B2B Website? A Few Quick Tips to Keep in Mind!
• How does Affiliate Marketing help Drive Business Outcomes?
• Is your Conversion Rate Optimization Strategy Failing?
• Advertising Spends and Trends For B2C Brands
• Connected TV is the New, Now Frontier for TV Buyers
• Unlocking the True Value of Your First-Party Data
• How a Data Lake Query Acceleration Platform can Reduce Latency for Data Lakes and Expand Adoption
• Top Takeaways from the Salesforce 2021 Marketing Intelligence Report
• Three Ways To Leverage Google’s Cookie Deprecation Delay
• Digital Marketing Team’s Must Do List for Web Accessibility

Hang on! There’s more to discover from our latest episodes of the – SalesStar Podcast:

Episode 90: Boost Your Customer Engagement And Marketing Process: Tips And Thoughts By Steve Daheb, CMO At ON24

Episode 89: Demand Gen And B2B Marketing Tips: With Gil Allouche, Founder & CEO At Metadata.Io

Episode 88: The Impact Of Sales Automation On Sales Processes: With Pouyan Salehi, Co-Founder And CEO Of Scratchpad