PRSA has launched a new search tool on the organization’s website to help users identify and shortlist public relations and communications agencies, professionals, and service providers with the expertise that matches their needs.

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Powered by CommunicationsMatch™, an industry-leading search and services technology platform, the directory allows users to find practitioners based on industry and communications capabilities, size, location, designations, diversity, client experience and more. In addition, they have the option to use the integrated Agency Select™ hiring tools to request information or issue RFPs. There are no commissions or success fees for either party when communications partners are hired.

“The new search tool is a powerful way for PRSA members to showcase their capabilities and generate new business leads,” said Jay Starr, Senior Vice President of Membership, PRSA. “This collaboration with CommunicationsMatch is just one of the ways in which we are adding membership benefits and resources to help members achieve their networking, professional development, and new business goals.”

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Agencies, professionals, and service providers create easy-to-manage Directory or Comprehensive profiles. Directory profiles enable users to conduct a search based on more than 140 categories of industry experience and 80 communications skill sets, as well as location and other key categories. Comprehensive profiles provide detailed descriptions, leader bios capabilities presentations, video, recommendations and thought leadership articles.

“The CommunicationsMatch platform was developed to help companies find agencies and professionals with the expertise that fits their needs, and for agencies and professionals to be found at the time when clients are looking,” said Simon Erskine Locke, founder & CEO of CommunicationsMatch, a former head of corporate communications functions at Prudential Financial, Morgan Stanley and Deutsche Bank, and an agency founder. “Having robust, communications industry-focused, virtual search technology helps clients search for and connect with firms and individuals who, through their membership in PRSA, demonstrate their professionalism and commitment to industry best practices.”