Branded “All in the Flex” Galaxy Z Flip Gets the Unique Auto-fit Viewing Optimization: Partnership a Step Forward to Continue Delivering Fresh User Experience 

According to Statista, every second person you meet is likely to own a smartphone. There are over 3.5 billion active cell phone users in the world, and it is most likely that they are using some form of online video service, including the ones offered by YouTube.

Samsung is a leading smartphone vendor, which also includes other manufacturers such as Huawei, Apple, Nokia, and Mi.

As of November 2019, there are 2 billion active monthly YouTube users.

It’s hard for most companies to deliver an enriching experience to customers, and still retain the best product rating across flagship items. We know that customers are ready to pay for rich user experience and better service, even if the products don’t match their requirements initially.

Samsung, world’s leading electronics and smartphone manufacturing company, is bumping the definitions of high-quality product features and enriching user experience through its wide range of mobile phones. In a continued collaboration with Google, Samsung has released a unique integration with the Google app ecosystem. The collaboration extends to its Galaxy Z Flip phones through the auto-optimization of YouTube videos.

A New Experience for YouTube with Flex Mode

Earlier this year in February, Samsung Electronics made a disruptive experiment with the first foldable glass display system, called the Galaxy Z Flip. Z Flip is a unique folding system that allows you to set your Galaxy Z Flip on the table and watch your favorite videos hands-free.

And, with hands-free experience, combined with YouTube optimization, Samsung Galaxy Z Flip takes video-watching to a whole new level with Flex Mode.

How Does It Render?

When you watch YouTube with your Galaxy Z Flip hands-free, the display evenly splits into two 4-inch screens. While watching a video on the top half of the display, you can use the bottom half to search for other videos, read descriptions and write comments with no distractions.

With the Flex mode-optimized for YouTube app, users can watch the video in best quality aspect ratio, with the device automatically adjusting the aspect ratio in hands-free mode.

For simplicity sake, square and vertical videos will nearly fill the entire space, while 16:9 videos will adjust to the center. But Flex mode compatibility with YouTube was more than just a simple user experience upgrade.

The technology driving the integration is equally powerful and unique. It includes a Flex Mode-specific integration with Android Support. The Samsung engineers worked extensively with the Android developer community to ensure none of the User Experience benchmarks are missed out in the Flex Mode.

The Previous Collaboration Already Delivers Smartphone Messaging Experience

Samsung and Google reached a new level of product innovation in their collaborative efforts toward redefining the whole screen-gazing activities. The partnership aims to bring a fresh user experience design that fits the innovative form factor of the Galaxy Z Flip. It’s the latest development to come out of a long and fruitful relationship between the two companies.

Samsung Electronics and Google announced they are working together to offer an enhanced smartphone messaging experience, accelerating the industry initiative toward global Rich Communication Services (RCS) coverage and interoperability. This collaboration will ensure that Android Messages and Samsung Messages will work seamlessly together and with RCS messaging, enabling features like the ability to chat over WiFi, create rich group chats, see typing indicators and read receipts, and share high-resolution photos and videos across platforms.

Freebies for Samsung Users

Thanks to the latest Foldable display collaboration with YouTube, users can enjoy an extended benefit on the apps. Galaxy users readily get up to 4 months of free YouTube Premium and enjoy benefits such as ad-free viewing, offline play, and background play.

In addition, beyond the latest YouTube updates, Samsung and Google have been working on several other innovations for Galaxy devices.

As a result of the ongoing partnership with Google, Samsung is bringing monthly and quarterly security updates to Galaxy devices to further enhance user confidence and ensure the safety and security of their data. These include Google’s patches for Android and Samsung’s patches for vulnerabilities and exposures.

The Best Features Coming to Galaxy Devices  

In 2018, Samsung signed an agreement to bring Google’s Rich Communication Services (RCS) to Galaxy smartphones. This enriching messaging platform makes your conversations more seamless. This partnership focused on delivering seamless messaging integrations to all messaging clients, Android Messages, and Samsung Messages. The RCS technology works seamlessly with Cloud and business messaging applications.

Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics at Galaxy Unpacked 2020, said, “For the past 10 years, the Samsung-Google partnership has been the driving force behind so many of this industry’s most important innovations. Now, as we start a new decade, our partnership is more important than ever, as we work together to pioneer a new generation of breakthrough mobile experiences.”

After working closely on foldable smartphone experience, Google and Samsung are expected to continue driving mobile innovations in the coming months.

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