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Juniper Research: Number of Voice Assistant Devices in Use to Overtake World Population by 2024, Reaching 8.4bn, Led by Smartphones

Voice-interactive devices in use to double by 2024 A new report from Juniper Research has found that consumers will interact with voice assistants on over 8.4 billion devices by 2024; overtaking the world’s population and growing 113% compared to the 4.2 billion devices expected to be in use by year end 2020. Despite this, monetisation of the voice assistants themselves remains a challenge. “Ingrained habits of how devices are used will restrict opportunities for voice assistants and voice commerce” Need for…

MediaTek to Enable Cutting-edge AV1 Video Codec Technology on Android Smartphones

MediaTek Dimensity 1000: World's first hardware AV1 video decoder for smartphones MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while…

Brightcove Q4 2019 Video Index Shows Rise in Video Engagement on Smartphones and Connected TVs

Early Q1 data shows global news stories driving a surge in streaming news Brightcove Inc., the leading provider of cloud services for video, published the Q4 2019 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s global platform to provide insights into how viewers are watching video content, which devices they use, and the types of content they consume across various devices. The Q4 Index found consumers increasingly turn to streaming services for…

ZTE Partners With Kddi to Unveil New 5G Smartphones in Japan

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile Internet, announced that it will unveil the new product series ZTE a1 in Japan, in cooperation with the leading local operator KDDI in 2020. The new 5G smartphone will be compatible with both SA and NSA modes, featuring 6.5-inch display, AI quad shooting system and a 32MP selfie camera. In the 5G era, the two parties will team up to develop…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

How Complex Machine Learning Will Enter Your Smartphone

Artificial Intelligence (AI) and Machine Learning (ML) are amongst the emerging trends in Business and Marketing. Yet, a lot of this cleverness is located in the Cloud. Read: in big server parks with high-end processing capabilities. In a not too distant future, several applications will enter our lives that require an increased amount of intelligence and computation being implemented closer to the user. Be it for reasons of speed, energy-efficiency or privacy. Think about self-driving vehicles who have to respond more…

Three-Fifths of Brits Ignore Their Smartphones’ Voice Assistants – but In-Car Offers a Growth Opportunity for Voice

New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out of the home. It revealed that of the 38% of people that do use voice assistants on their phones, nearly half (47%) use them while driving, compared to only a quarter…

Comscore Announces Malaysian Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content Comscore, Inc. announced the launch of  Video Metrix Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. With this launch, Comscore offers enhanced mobile video reporting for YouTube and its Partner…

ViSenze Partners with Vivo in Latest Move to Power Visual Commerce on Smartphones Worldwide

Artificial Intelligence Company Continues to Partner with World Leading Smartphone Manufacturers to Ease the Mobile Shopping Experience ViSenze, the artificial intelligence company powering visual commerce, announced a partnership with Vivo to power its new Jovi Image Recognizer, the company’s AI-driven visual shopping solution included on the V15Pro smartphone. Available to smartphone users across Asia, the mobile commerce solution provides a seamless shopping experience as consumers can search, discover, and purchase…

Juniper Research: Virtual Reality Games Revenues to Reach $8.2 Billion by 2023, Driven by Smartphone Content

Representing 580% Growth over the Next 4 Years A new study from Juniper Research has found that revenues from VR-specific games will reach $8.2 billion by 2023, rising from an expected $1.2 billion in 2019. It argued that development of smartphone VR content is essential to increase consumer confidence in VR across all platforms, following a disappointing year of hardware sales in 2018. “Revenues from VR-specific mobile games will exceed $4.6 billion by 2023, however average revenue per mobile VR games user will be the…

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’…

Deloitte Survey: Smartphones Continue to Reign Supreme as Consumers’ Preferred Device

Americans Now View Their Smartphones More Than 14 Billion Times per Day With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers' preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte's US edition of the "2018 Global Mobile Consumer Survey." This year smartphone penetration rose to 85 percent, up 3 percent from 2017, with the strongest growth among US…

vivo, the 5th Largest Smartphone Manufacturer in the World, and Taboola, Announce Long-Term Partnership to Bring Taboola News to 100 Million…

vivo Selects Taboola as Its Strategic Partner to Power News on Its ‘Swipe Right’ Screen Taboola, the world’s leading discovery platform, announced a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world. Under the partnership, Taboola will deliver a fully personalized content experience for vivo’s customers helping the manufacturer drive engagement and monetization and providing a significant new audience source to content publishers in the region. Taboola and vivo partner…

65% of Teens Wish They Could Curb Their Smartphone Use, New Screen Education Survey Finds

The Survey Was Conducted by Screen Education with Support From EMI Research Solutions and Stark Statistical Consulting, and Involved 1,017 13- to 18-year-olds A new national survey conducted by Screen Education finds that teens are so troubled by their smartphone addiction that they want to reduce their screen time: 65% wish they were better able to self-limit the time they spend on their smartphone 68% have attempted to reduce the time they spend on their smartphone 26% wish someone would limit the time they…

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing Report Reveals New Milestones for Smartphone Usage and Finds Lower Email Volume but Higher Unsubscribe Rates Post-Holiday Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, according to data released recently by Yes Lifecycle Marketing. In the newly released, "Email Benchmark Report: Maintaining the Holiday Momentum," Yes Lifecycle Marketing analyzed…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

More Than Half of Smartphone Users Stream Video Content on Their Device

Usage of TV-connected Devices Is Also On The Rise, As More Consumers Stream Content At Home And On The Go, According To NPD According to global information provider, The NPD Group, 57 percent of all US smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively. Streaming video is the number one driver of cellular and Wi-Fi data consumption on mobile and fixed networks, accounting for 78 percent of…

UJET Launches its Channel Partner Program with PeakView Partnership

Partnership Aimed at Delivering Industry Leading Cloud Contact Center Technologies and Solutions with Trust and Accountability UJET Inc., a leading provider of cloud contact center solutions, announced the debut of its channel partner program and agreement with PeakView, a pioneer in the Contact Center as a Service (CCaaS) industry with expertise in planning, deploying, and managing contact center solutions. Under the terms of the partnership, PeakView will now be able to leverage UJET’s leading cloud contact center…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

New Research Shows 88% Of Online Brand Mentions Are Visual And Brands May Be Blind To Them

Brands could access >1000% more brand monitoring intelligence by choosing a platform or agency that supports visual brand monitoring  VISUA provides its Visual-AI technology to renowned companies including Brandwatch, eBay, NAGRA Kudelski, MVP, and TVEyes New research from Visual-AI company, VISUA has revealed that brands who choose a platform or agency that only monitor text-based mentions of their brand name are missing 88% of valuable brand insights. For the study, VISUA analysed 1 million global tweets only…