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New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing Report Reveals New Milestones for Smartphone Usage and Finds Lower Email Volume but Higher Unsubscribe Rates Post-Holiday Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, according to data released recently by Yes Lifecycle Marketing. In the newly released, "Email Benchmark Report: Maintaining the Holiday Momentum," Yes Lifecycle Marketing analyzed…