34 percent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming  VuePlanner, a contextual, data-driven YouTube campaign performance solution, today…
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Its no secret, video marketing can influence your growth and business ROI.  YouTube offers numerable opportunities to market a brand and establish a presence. It is effective, impactful and the reach is matchless. YouTube is popular…
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Channel Factory ensures brands are contributing to a safer internet for Kids & Teens Channel Factory, the global brand suitability and ad performance platform for YouTube, has been awarded the kidSAFE+ COPPA Seal, further validating…
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Millions of creators can add Rares to their Link In Bios to monetize exclusive content and more deeply engage their audiences YouTube sensation Piper Rockelle, whose videos have amassed almost 2 billion views, today announced the launch of…
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Semaphore Syndication videos have already been watched for more than 1.3 billion minutes on Facebook Semaphore, an influencer marketing agency that provides an end-to-end suite of services to many of the world’s leading content creators,…
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YouTube and Google TV have incorporated Parrot Analytics global audience demand data and entertainment consulting services to help make insight-driven content decisions. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation…
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Agreement enables advertisers to fully measure their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency Comscore, a trusted partner for planning,…
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The Keyword Generator delivers a holistic view of search activity across Google, YouTube and Amazon for the first time Similarweb , a leading digital intelligence company, announced updates to the Keyword Generator tool within its Digital…
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Hazanov will lead international business development for the tech-driven creator company.   Jellysmack, the global creator company, announces the addition of Youri Hazanov to its leadership team as Head of International. Hazanov joins…
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The online marketing experts at Exults offer insight on Google’s Q2 2021 earnings report and its impact on the growth of digital advertising. Now a year removed from the onset of the 2020 pandemic, the digital advertising…
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Customers using DV’s solution will benefit from easy to use brand safety settings and more granular suitability controls DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced…
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New capability empowers retailers to grow audience while retaining ownership of the customer journey Bambuser today announced the launch of social media multistreaming, a new capability that empowers retailers to broadcast Live Video…
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17a-4’s PostLog now supports Twitter and YouTube. Many regulated institutions have policies and requirements to capture social media communications posted by employees. Often, the institution pays a third party provider to capture these…
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Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on CTV, while brand safety and suitability are also top of…
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AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies. AdPlayer.Pro, a global provider of outstream video ads…
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Jason Wood CEO Explains How The YouTube Algorithm Has Changed in 2021 Jason Wood CEO knows YouTube better than most people. YouTube launched on February 14, 2005, and has changed the world as we know it. Anyone can log onto YouTube and…
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The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on…
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A global leader in video commerce, QVC joins one of the industry's premier live TV streaming services, delivering on QVC's mission to be wherever its customers are QVC, a world leader in multiplatform video commerce, has debuted on YouTube…
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PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum upgrade. The newest iteration, dubbed Everywhere Small Business Platinum, is the first-of-its-kind on the market to bundle traditional direct…
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YouTube UK Shines a Spotlight on Some of the Platform’s Most Successful Pioneers and Rising Stars on Their Way to the Top YouTube UK announced ‘The Rise’, a celebration of British creative talent featuring some of the platform’s pioneers…
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