New capability empowers retailers to grow audience while retaining ownership of the customer journey Bambuser today announced the launch of social media multistreaming, a new capability that empowers retailers to broadcast Live Video Shopping events across popular social channels. The feature will amplify the impact of retailers' interactive shopping implementations, enabling them to capture large, highly-engaged audiences on third-party sites and drive them to owned e-commerce properties for engagement and conversion.…

17a-4’s PostLog now supports Twitter and YouTube. Many regulated institutions have policies and requirements to capture social media communications posted by employees. Often, the institution pays a third party provider to capture these social media posts and retain them. 17a-4’s PostLog service provides a capture mechanism to format and forward the Twitter posts and YouTube videos into the archive that the institution is already using for email or other data. This not only saves money but allows for either FOIA or…

Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on CTV, while brand safety and suitability are also top of mind. Surveying over 1,000 U.S. consumers, this new report from IAS explores how CTV users experience YouTube content and ads. "After a period of rapid growth, CTV is now officially consumers' preferred streaming device and YouTube tops the list of ad-supported streaming services that…

AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies. AdPlayer.Pro, a global provider of outstream video ads solutions, has released essential updates for its video ad server users on the Demand side. Marketing Technology News: MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express According to the official announcement, one of the most crucial upgrades…

Jason Wood CEO Explains How The YouTube Algorithm Has Changed in 2021 Jason Wood CEO knows YouTube better than most people. YouTube launched on February 14, 2005, and has changed the world as we know it. Anyone can log onto YouTube and find user-created content that pertains to their interests. However, what worked back in 2005 does not work in any way to the marketplace of video content that we know today. Jason Wood CEO states that YouTube has changed drastically since its inception and if one wants to take advantage of…

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood will work to…

A global leader in video commerce, QVC joins one of the industry's premier live TV streaming services, delivering on QVC's mission to be wherever its customers are QVC, a world leader in multiplatform video commerce, has debuted on YouTube TV, a leading live TV streaming service with more than 3 million subscribers. QVC is part of Qurate Retail, Inc. QVC is the only livestream shopping channel on YouTube TV, which is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles,…

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum upgrade. The newest iteration, dubbed Everywhere Small Business Platinum, is the first-of-its-kind on the market to bundle traditional direct mail marketing with five digital marketing platforms. The launch allows PostcardMania to deliver coordinated omnichannel advertising across today's most prominent physical and digital platforms in a single package built specifically for small businesses. Since its initial release in…

YouTube UK Shines a Spotlight on Some of the Platform’s Most Successful Pioneers and Rising Stars on Their Way to the Top YouTube UK announced ‘The Rise’, a celebration of British creative talent featuring some of the platform’s pioneers like Robbie Lyle of AFTV, Colin Furze, Daniel Howell, Yasmin Uddin of Yammy, Dina Tokio and Jay Flynn MBE in tandem with some of the UK’s most exciting rising talents making waves on the platform. According to ComScore, YouTube is used by over 96% of online adults in the UK each month,…

Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young kids spent watching online videos had doubled since 2017 to an average of 39 minutes per day in early 2020. For kids who are watching videos on YouTube, one in five videos viewed by children age 8 and under contained ads that often included pervasive and inappropriate advertising, violence, and other questionable content. These are among the key findings in two new research…

YouTube creators who use Spreadshop can now promote their merch across their channels Spreadshop, a Spread Group brand, is partnering with YouTube to enable creators to use YouTube’s merchandise features, which includes the merch shelf, store tab, and more. Both platforms champion self-expression on a global level and are excited to take this a step further through their collaboration. To use the merch features, YouTube creators will need to qualify for eligibility per these guidelines. “Our integration with YouTube is a…

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…

Stitch Fix Inc., the leading online personal styling service, announced that Neal Mohan has joined Stitch Fix's Board of Directors, effective October 21, 2020. Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube's two subscription services, YouTube Premium and YouTube TV.  Previously, Neal was…

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr's inclusion in YouTube's Measurement Program (YTMP) as…

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK advertisers to feature their ads in a brand-safe ecosystem. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the global launch of YouTube Select earlier in the year. 96% of Online Adults in…

Dynata, the world's largest first-party data, and insights platform announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations to measure ad effectiveness and campaign performance on YouTube across all screens, devices, and platforms without the use of cookies, ensuring that organizations can retain the capabilities they need for accurate and effective measurement and analytics. Marketing Technology News: Chili…

CreatorIQ announced it has joined YouTube’s Measurement Program (YTMP), adding the leading enterprise influencer solution to the program’s roster. YTMP Partners are a carefully vetted group and differentiated as certified vendors demonstrating strong market demand, a positive industry track record, and compliance with Google and YouTube policies. As a partner in the “Content Insights” category, CreatorIQ will access deeper insights on trending topics, YouTube creators, and content performance, advancing its position as the…