As Online Videos Dominate Young Kids’ Screen Time, YouTube Exposes Them to Age-Inappropriate Content

Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young kids spent watching online videos had doubled since 2017 to an average of 39 minutes per day in early 2020. For kids who are watching videos on YouTube, one in five videos viewed by children age 8 and under contained ads that often included pervasive and inappropriate advertising, violence, and other questionable content. These are among the key findings in two new research…

Spreadshop Partners with YouTube to Grow Merchandise Sales Globally

YouTube creators who use Spreadshop can now promote their merch across their channels Spreadshop, a Spread Group brand, is partnering with YouTube to enable creators to use YouTube’s merchandise features, which includes the merch shelf, store tab, and more. Both platforms champion self-expression on a global level and are excited to take this a step further through their collaboration. To use the merch features, YouTube creators will need to qualify for eligibility per these guidelines. “Our integration with YouTube is a…

NOM Launches Industry-First Brand Genome for YouTube Advertising

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…

Stitch Fix Adds Neal Mohan, Chief Product Officer, YouTube and SVP, Google, to Board of Directors

Stitch Fix Inc., the leading online personal styling service, announced that Neal Mohan has joined Stitch Fix's Board of Directors, effective October 21, 2020. Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube's two subscription services, YouTube Premium and YouTube TV.  Previously, Neal was…

Zefr Selected as Brand Safety Reporting Partner by YouTube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr's inclusion in YouTube's Measurement Program (YTMP) as…

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

Survey: YouTube Overtakes Facebook As Most Popular For Sports Video Highlights

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

YouTube Select Opens Its Platform For UK Advertisers

YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK advertisers to feature their ads in a brand-safe ecosystem. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the global launch of YouTube Select earlier in the year. 96% of Online Adults in…

Dynata And Google Join Forces To Deliver Comprehensive Measurement Of YouTube Advertising Effectiveness Across Mobile And Connected TV…

Dynata, the world's largest first-party data, and insights platform announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations to measure ad effectiveness and campaign performance on YouTube across all screens, devices, and platforms without the use of cookies, ensuring that organizations can retain the capabilities they need for accurate and effective measurement and analytics. Marketing Technology News: Chili…

CreatorIQ Selected For YouTube Measurement Program (YTMP)

CreatorIQ announced it has joined YouTube’s Measurement Program (YTMP), adding the leading enterprise influencer solution to the program’s roster. YTMP Partners are a carefully vetted group and differentiated as certified vendors demonstrating strong market demand, a positive industry track record, and compliance with Google and YouTube policies. As a partner in the “Content Insights” category, CreatorIQ will access deeper insights on trending topics, YouTube creators, and content performance, advancing its position as the…

IAS and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List Integral Ad Science (IAS) and Channel Factory announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized. More than ever before, advertisers are searching for ways to…

New IoT Security YouTube Video Series Offers Engineers Valuable Guidance

Sectigo, a leading provider of automated digital identity management and web security solutions, today announced a new video series on Sectigo's YouTube Channel. The IoT video series offers security engineers, developers, product managers, and anyone using or developing connected components and devices valuable guidance—ranging from fundamental to advanced level—for securing IoT devices. Hosted by Alan Grau, Sectigo VP of IoT/Embedded Solutions, the initial "explainer" videos in the series include: Marketing Technology…

Wellness Experience Freedom At The Mat Launches Online With ANEW Digital Network & YouTube To Help Women Combat Stress & Anxiety

COVID-19 left millions stressed and uncertain of their futures. The tragic death of George Floyd left America battling heightened racial tensions. And quarantine lockdown disrupted normal routines to tackle stress, leaving many ill-equipped to combat anxiety and frustration from the confines of their homes.  Freedom At The Mat — a women's only class experience — partners with ANEW Network to offer support now and beyond with 10 & 30 minute integrated wellness videos (also available on YouTube™).  ANEW is a digitally…

Brave Bison Announces Four Global YouTube Deals

Brave Bison, the social video group, has announced four new clients that have entered the agency’s YouTube community: World Dodgeball Federation; IMVBox; Media Star Maker; and ViralPress. The partnerships created are based on Brave Bison’s proven success within a wide range of categories and are expected to strengthen the company’s overall portfolio. The World Dodgeball Federation (WDBF), the niche sporting association, has joined Brave Bison’s existing roster of sports channels, which includes World Chase Tag, a challenger…

YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’

Rev earns distinction with true-to-video captions, seamless YouTube integration, and fast turnaround -- now at a special discounted rate YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a "recommended vendor" for human-generated caption services — is offering discounted rates to creators who order captions via Rev's streamlined YouTube integration. As a worldwide leader in captioning services, Rev knows that many people rely heavily on the accuracy of…

DVDVideoSoft.com Launches Free YouTube Subtitles Downloader to Obtain Subtitles From Any YouTube Video in TXT and SRT

DVDVideoSoft.com, well-known for its first class multimedia programs, has announced the launch of his new software product - Free YouTube Subtitles Downloader. This is a totally free Windows app that extracts subtitles from all YouTube videos with closed captions and saves them in plain text or .srt. Some videos on YouTube have built-in subtitles as an integral part, while others have independent subtitles created specifically for the videos. The DVDVideoSoft subtitles downloader centers around the last ones. It doesn't…

Samsung Brings In Auto-Fit Flex Mode for YouTube Viewers

Branded “All in the Flex” Galaxy Z Flip Gets the Unique Auto-fit Viewing Optimization: Partnership a Step Forward to Continue Delivering Fresh User Experience  According to Statista, every second person you meet is likely to own a smartphone. There are over 3.5 billion active cell phone users in the world, and it is most likely that they are using some form of online video service, including the ones offered by YouTube. Samsung is a leading smartphone vendor, which also includes other manufacturers such as Huawei, Apple,…

VuePlanner Verified As YouTube Brand Suitability & Contextual Targeting Partner

VuePlanner joins the YouTube Measurement Program as trusted, independent solution for driving and measuring marketing performance on the platform VuePlanner, a leading solution for contextual, data-driven YouTube campaign performance, today announced its verification as a partner in the YouTube Measurement Program (YTMP). Marketing Technology News: FreedomPay Integrates with Google Pay to Support Next Level eCommerce Payments YTMP was created to offer advertisers an array of trusted, independent solutions for driving…

Zefr is Selected for Expanded YouTube Measurement Program

The leader in Video Context and Brand Suitability continues unique partnership with YouTube as a YTMP member, while expanding its Context DMP to support 20 languages, to empower nuanced contextual video targeting for the world's largest global brands Zefr, the leading video contextual technology platform for brands and agencies, has been selected for the expanded YouTube Measurement Program (YTMP), signaling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This…