BattlegroundAI Releases Public Beta to Help Progressive Campaigns Win with AI-powered Advertising

BattlegroundAI, an AI-powered advertising startup, released the public beta of its platform, developed to help progressive political campaigns, agencies and causes create compelling ads that motivate voters. Founded by digital and data experts from the Obama campaign and global advertising agencies, BattlegroundAI is bringing top-of-the-ticket resources to progressive campaigns of all sizes.

BattlegroundAI provides access to five of the largest LLMs to generate highly effective, platform-specific advertising content that outperforms human-drafted copy. By partnering with polling organizations like Change Research, BattlegroundAI also taps into recent voter insights, enabling campaigns to center their messaging around the most important issues with unprecedented ease. Plus, its proprietary prompt engineering safeguards against AI misuse and protects campaigns from bad actors.

Marketing Technology News: Veritone Announces Strategic Collaboration Agreement with AWS to Unlock AI at Scale

Founded by former Obama digital staffer and advertising executive Maya Hutchinson and former Spotify data scientist Henry Cyranka, BattlegroundAI brings a unique blend of political acumen and technological expertise to drive results that matter. In a recent pilot with a local school board election, BattlegroundAI demonstrated its efficacy, outperforming human-written copy and lowering costs (CPMs) by more than 18%. The platform can significantly impact election outcomes, giving a competitive edge in highly contested races with limited resources.

“With less than 100 days until the 2024 election, organizations are ramping up their paid media spend and looking to scale more efficiently, making every dollar raised count,” said Maya Hutchinson, CEO and co-founder of BattlegroundAI. “This is just the beginning – we built BattlegroundAI to help more progressive candidates and causes win this cycle and beyond. Our platform democratizes access to sophisticated campaign technology, giving down-ballot races the same firepower as national campaigns. We’re leveling the playing field, helping campaigns and agencies to save time and mobilize voters with more effective digital ads.”

The startup’s potential has not gone unnoticed in the progressive tech ecosystem. BattlegroundAI received a grant from Higher Ground Labs’ Progressive AI Lab for proof of concept in 2023 and secured investment from the fund in May 2024, further validating its innovative approach to political advertising.

Marketing Technology News: MarTech Interview with Michael Hilts, SVP Products @ Stirista

“BattlegroundAI represents the future of Democratic campaigning,” said Betsy Hoover, founder and managing partner of Higher Ground Labs. “Their AI-driven approach to advertising and messaging has the potential to reshape how campaigns connect and engage with constituents, especially in crucial down-ballot races that often struggle for resources and attention. Progressives must innovate in this critical moment for our country to stay relevant and win, and BattlegroundAI is at the forefront of this integral work.”

BattlegroundAI invites progressive campaigns, organizations and agencies to join the public beta for free and experience the platform firsthand. Customers can save up to five campaign messages for free and choose to upgrade to unlimited for just $19 a month.