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MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

Spotify Launches on Comcast’s Xfinity X1 and Flex

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution…

Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…

Comcast Gives Xfinity Customers Rolling Free Previews with Focus on Education, Entertainment and Fitness

Includes On Demand Catalogs from SHOWTIME and EPIX, along with Subscription Video on Demand (SVOD) services such as CuriosityStream, Grokker Yoga Fitness & Wellbeing and The Reading Corner Comcast announced that it has made the on demand catalogs from a series of premium networks and subscription video on demand (SVOD) services available for its Xfinity X1 and Flex customers to enjoy starting with SHOWTIME, EPIX, CuriosityStream, HISTORY Vault, Grokker Yoga Fitness & Wellbeing, The Reading Corner and DOGTV.…

Comcast California Adds Two New Executives to Its Senior Leadership Team

Two New Vice Presidents to Lead Technical Operations and Human Resources Comcast California has named two new vice presidents to its senior leadership team. The appointments include Sonya Echols, Vice President of Human Resources and Mike Burnett, Vice President of Technical Operations. “We are thrilled to have leaders like Sonya and Mike join our top-notch California regional senior leadership team” Tweet this Sonya Echols is the new Vice President of Human Resources for Comcast California and will lead a team of…

Comcast Acquires Blueface; Global Provider of Unified Communications as a Service (UCaaS) to Complement Comcast Business Solutions

Comcast announced it has completed the acquisition of Blueface® – a Dublin, Ireland-based global technology provider and leader in unified communications solutions. Terms of the acquisition were not disclosed. “Whether connecting within a company or directly to customers, Blueface technology, powered by Comcast Business, will provide businesses a seamless communications experience. We look forward to delivering innovative solutions that enable businesses to help power employee productivity and extraordinary customer…

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Comcast Partners With NuEyes to Enable Customers With Visual Disabilities to See TV With Smartglasses

Companies Work Together to Integrate Comcast’s Xfinity Stream into NuEyes Smart Assistive Technology Comcast announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app, which allows customers to watch live TV and On Demand content on any device, is now available on the NuEyes e2 smartglasses and VR magnifying device that enhances the usable vision of a person…

Comcast Launches Customer Service Program for the Deaf Community in American Sign Language

Comcast Announces Partnership With Connect Direct, A Subsidiary of Communication Service for the Deaf, to Help Close the Digital Divide Comcast and Connect Direct, a subsidiary of Communication Service for the Deaf (CSD), today launched customer service support via American Sign Language (ASL) for Internet Essentials, Xfinity Internet, and general Xfinity billing questions, called ASL Now. With the combined expertise of both companies, Internet Essentials and Xfinity customers can now connect with customer service agents…

Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead

Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast Cable, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly rebranded company, effective immediately. “It’s an exciting time to be at Effectv and I’m honored to be leading the charge in making sure we hire, retain and nurture the industry’s best to lead us into this new chapter” As Effectv’s first HR lead, Reisbeck is charged with setting the…

Comcast Business Wins Two Enterprise Application of the Year Awards at MEF 2019

Comcast Business Recognized for Driving Digital Transformation for the Philadelphia Federal Credit Union and the Kraft Group Comcast Business announced it was honored with two Enterprise Application of the Year awards across the Finance and Sports & Entertainment categories from the Metro Ethernet Forum (MEF). The recognition highlights the company’s technology innovation and first-class service with the Philadelphia Federal Credit Union and the Kraft Group. “We’re honored to continue to be recognized as a leader by…

Comcast Business Lights up the Boston Cannons and Veterans Memorial Stadium

Major League Lacrosse Franchise scores Big by Instituting Comcast Business Internet and WiFi Comcast Business announced that the Boston Cannons rely on Comcast Business services to provide an enhanced game-day fan experience at Veterans Memorial Stadium. The Boston Cannons are a Major League Lacrosse (MLL) franchise and one of the most recognizable global lacrosse brands. With eight home games this past season, an average attendance of 4,500 fans and a dedicated pre-game fan festival, the organization aims to provide…

Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for…

STAR Financial Bank Powers Digital Transformation with Comcast Business

Innovative Indiana Banking Institution Leverages Comcast’s Flexible and Scalable Network Solutions to Enhance the Customer Experience Comcast Business announced that STAR Financial Bank, one of Indiana’s largest community banks, has deployed its high-speed connectivity and cybersecurity solutions to help accelerate innovation and enhance the digital experience for its customers. “Built on the largest IP network, our broadband and cybersecurity solutions help financial institutions and provide platforms for the adoption…

Michael Parker Named Regional Senior Vice President of Comcast’s Keystone Region

Michael Parker has been named Senior Vice President of the Keystone Region, where he will oversee more than 3,600 Comcast employees and lead operations, financial performance and customer service for approximately 1.7 million customers in Pennsylvania, Ohio, West Virginia, and Maryland. "I've worked with Michael for many years and I'm thrilled he has accepted this role to continue the Keystone Region's success. He is a strong leader with a wealth of experience and a passionate commitment to providing the best workplace…

Comcast Announces Appointment Of Dennis Mathew As Senior Vice President Of Western New England Region

Comcast announced that Dennis Mathew has been named Senior Vice President of the company's Western New England Region, which employs more than 1,600 people and encompasses 300 communities in Connecticut, western Massachusetts, Vermont, western New Hampshire and New York. In this role, Mathew is the top executive responsible for all aspects of the business including sales, marketing, operations, financial performance and the customer experience. "I'm thrilled Dennis has accepted this role and I am…

Comcast Names Rodrigo Lopez Regional Senior Vice President for Washington State

New Leader Brings Nearly Three Decades of Expertise and a Passion for Customer Experience Comcast announced Rodrigo Lopez is the new leader for the company’s Washington region. In this role, Lopez will manage all of Comcast's business throughout the state, where the company serves more than 1.6 million residential and business customers across 200 communities, and employs more than 4,500 people. He replaces Amy Lynch, who is the new leader for the Comcast Mountain West region, which spans Colorado, New Mexico, Utah,…

Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of…

New “Digital-First” Features – Including Amazon Alexa Voice Assistant Integration – Enhance the ActiveCore User Experience Comcast Business announced new enhancements to the digital experience of the Comcast Business ActiveCore software defined networking (SDN) platform that give enterprise users the flexibility to monitor their networks across multiple locations, branch offices or data centers anywhere, on any device or even, with the sound of their voice. The ActiveCore SDN platform now allows enterprises to take…

Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform

Easy-To-Use Interface Allows Advertisers to Purchase TV in a Similar Manner to Buying Digital Media Affordable, One-Stop Solutions Open up TV Advertising to a New Set of Local Advertisers and Small Businesses Comcast Spotlight, the advertising sales division of Comcast Cable, announced the launch of Comcast Spotlight TV Ad Planner, a self-service buying option. This alternative to traditional TV ad buying allows small business owners and local advertisers the independence to plan, design and manage advertising campaigns…