Metadata.io Integrates with Oracle Eloqua for Automatic Marketing Operations

Metadata.io's leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua Metadata.io, the AI-powered marketing operations platform and a Silver level member of Oracle PartnerNetwork (OPN), announced that it now integrates with Oracle Eloqua, part of the Oracle Marketing Cloud, for automatic marketing operations. Metadata leverages patented AI technology to automatically target, experiment, execute, attribute and optimize digital ad campaigns. With…

Madison Logic Announces Oracle Eloqua Integration

By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts Faster Madison Logic, the leading global account-based marketing (ABM) platform, announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. Marketing Technology News: Wix…

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities. “In order to drive sales and strengthen brand and…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Oracle DataFox Expands Pool of European Company Data by 135 Percent

Insights Into More Than One Million Businesses in Europe Help Global Organizations Boost the Personalization of AI-Powered Applications and Sell, Market, and Trade More Efficiently Oracle OpenWorld -- To help organizations realize the potential of AI-powered applications in sales, marketing, and other business applications, Oracle DataFox has expanded its pool of AI-sourced and managed data. Since being acquired by Oracle in 2018, Oracle DataFox has extended its global coverage by more than 70 percent with rapid growth in…

SugarCRM Enhances Enterprise Focus with Two Executive Leadership Appointments

New CMO and GM, Americas Bring Extensive CX Experience SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences,  announced the addition of Jason Rushforth as GM, Americas, and Clare Dorrian, Chief Marketing Officer - both reporting to Sugar CEO, Craig Charlton. Rushforth and Dorrian bring to Sugar unparalleled experience in CX and CRM that will extend the company’s reputation for laser-like customer focus. “We’re excited to bring both Jason and Clare onboard with their wealth of…

MRP Appoints Pierre Custeau as Senior Vice President of Product

Custeau set to lead global product strategy and initiatives, driving the company’s technology vision as the only enterprise class predictive ABM platform MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product. As SVP of Product, Pierre will lead MRP’s global product strategy and initiatives, driving the company’s technology vision as the only enterprise-class predictive ABM platform. He is directly responsible for managing the…

Marvel Marketers Partners with Ulster University to Bring Cutting-Edge Digital Marketing Coursework to Students and Staff

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

Bazaarvoice names Keith Nealon as Chief Executive Officer

Bazaarvoice, Inc., announced that it has named Keith Nealon as Chief Executive Officer Bazaarvoice, Inc. announced that it has appointed Keith Nealon as Chief Executive Officer (CEO). In his new role, Nealon will draw on over twenty years of experience with high-growth technology companies to help scale Bazaarvoice’s leadership position into new markets and areas of innovation. Joe Davis of Marlin Equity Partners has served as CEO since Marlin Equity acquired Bazaarvoice in February 2018; he will transition out of the CEO…

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…

Erika Goldwater, Director of Global Communications for inRiver, Named in ‘20 Women to Watch’ Annual Recognition Program

Leadership award recognizes strength across the disciplines of sales and marketing inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced Erika Goldwater, director of global communications, was recognized as one of the winners of the ‘20 Women in Business’ leadership recognition program by the Sales Lead Management Association (SLMA). “This is the ninth year of this leadership recognition program and the twenty women selected by the judges have many things in common,” said…

Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

Demand Spring Announces New Additions to Board of Advisors

Industry veterans Sherri Leopard and Elle Woulfe add significant depth of expertise and experience to Demand Spring’s Board Revenue Marketing consultancy Demand Spring is pleased to announce the addition of two highly respected and experienced marketing professionals to their Board of Advisors – Sherri Leopard and Elle Woulfe. Sherri Leopard, a Senior Advisor with SY Partners, is a sought-after marketing advisor and consultant. Sherri founded Leopard, one of the industry’s first B2B marketing services companies, in…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Oracle Buys CrowdTwist

Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution Oracle announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer. Upon the close of the acquisition, the CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization.…

Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing…

Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to Partner Management  Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes Zift Solutions, Inc. with the 2019 Global Innovation Excellence Frost Radar Award for building ZiftONE, the only all-in-one platform for channel marketing, sales, and operations. Instead of simply adding partner relationship management, onboarding, sales enablement…

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…