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TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities

Integrates with Facebook, PrestaShop, Square, and WooCommerce to Strengthen Inbound/Outbound Marketing Platform GetResponse, the global innovator in digital and email marketing, announced that its all-in-one marketing platform now features enhanced webinar and e-commerce capabilities, a new online payments gateway, and direct integration with social ads. Since GetResponse is a complete inbound and outbound marketing platform, customers can centralize, manage and analyze integrated campaigns using advertising, email,…

New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online

Small business owners, entrepreneurs and online marketers can now seize a greater slice of the multi-trillion dollar e-commerce industry without having to leave work, learn marketing or hire additional staff. “Autofunnel” by GetResponse is the only product of its kind that provides small business owners with a complete set of integrated marketing tools and the fastest step-by-step process to attract customers online, drive sales and measure results. GetResponse, the global innovator in digital and email marketing, created…

GetResponse Bolsters Digital Marketing Platform for SMBs, Enterprises

GetResponse Announces Significant Enhancements to Its All-In-One Marketing Platform for SMBs and Enterprises, Strategic Hires and Continued Global Expansion GetResponse announced significant enhancements to its all-in-one marketing platform for SMBs and enterprises, strategic hires, and continued global expansion that enables small business owners and digital marketers to successfully build and grow their businesses. Enhanced Digital Marketing Platform Boosts Performance for SMBs, Enterprises With more than two…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow 1. Never Stop Beefing up Your Mailing List No matter how huge your list of subscribers list is, cherish an unending craving to make it even…

Survey Reveals Effectiveness of Marketing Funnels

Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build funnels that attract, nurture, qualify, and convert leads to customers should deliver high ROI. The reality, however, is that few marketers have funnels that perform flawlessly, even some of the time. There is almost always some “friction” in the funnel that limits or prohibits the free flow of leads from attraction to engagement to conversion. Of course, most marketers would agree that it’s easier to…

8 Tips for Creating High-Performing Emails

Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email is still the top-performing communication channel for the majority of marketers. There are no signs of Email Marketing slowing down either, with more and more consumers expected to adopt email worldwide over the next three years. Knowing these trends, it’s more important than ever to ensure that your Marketing emails are designed to actively engage customers and get a solid Return On…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

MarTech Product Alert: Zendesk Duet and the New-Age “Symphony” of Connected CX in Marketing and Sales

Zendesk Duet Offers Combination of Zendesk Sell and Support for Ultimate Flexibility and to Break Down Silos Across Customer-Facing Teams Zendesk AppFramework for Sell Launches With Mailchimp and Early Access Partners Zendesk, Inc.  introduced Zendesk Duet to provide businesses with the freedom and flexibility to break down company silos and unite customer-facing teams to create cohesive experiences pre- and post-sale. Duet brings the power of Zendesk Sell and Support together in one combined offering to help…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

Black Friday Deals Are Not Just For Consumers

Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals this holiday season on business products. Whether you’re in the market for a new POS system, a great deal on a merchant account, or discounted accounting software, there’s a little something for everyone this year. And if this holiday season is anything like last year’s, you’re in for some real savings. Read More: How Marketers Can Ensure their Brands get a Bigger Piece of the Holiday Pie Accounting…

New Searchmetrics Study: Google Now Wants Brands to Get Niche-Specific

Google Ranking Factors Study Highlights Big Variations in Search Strategies for Different Niches − from ‘Weight Loss’ to ‘Furniture’ and ‘Financial Planning’ Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.…

Panopto Delivers Best-In-Class Live Video Analytics Powered by Hive Streaming

Panopto, a leading enterprise video platform provider, and Hive Streaming, a leader in enterprise video distribution, announced a strategic distribution agreement. Through the agreement, Panopto customers will have access to Hive Insights, a video analytics dashboard that provides network, application and video production teams with actionable reports on live event performance, quality of experience, and network load. Starting today, Hive Insights will be included with Panopto at no additional cost to Panopto customers.…

DemandBridge Announces Strategic Alliance

DemandBridge, a dominant Marketing Automation Platform provider to approximately 600 Marketing/Print Services firms, announced that they have signed a letter-of-intent with The Ampersand Group, agreeing in principle to forge a strategic alliance to provide an array of business services associated with on-boarding, implementation and operating the DemandBridge suite of products. The Ampersand Group, located in Akron, Ohio, has a national network of entrepreneurial business owners who use Ampersand's back office services and…

Global Sales Enablement Momentum Spurs Triple-Digit Growth for Seismic

Seismic, the recognized leader in sales and marketing enablement, announced 109 percent year over year organic growth in the recurring revenue base to end the third quarter. Consistent customer satisfaction continues to be a major factor in the company's success: Seismic posted year over year 97 percent gross retention to end the quarter. "The top trend we've seen thus far this year is large enterprises redefining the scope and potential of their sales enablement strategies," said Doug Winter, Seismic CEO. "They have…

Do Brands Use Email and Marketing Automation Effectively?

Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive sales conversions, and ultimately generate more ROI. Automation is a critical component in modern-day marketing stack for leading businesses and SMBs. According to the recent stats, the global marketing automation software market is expected to reach $7.63 billion by 2025. Email…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Top 5 Email Marketing Tools For Every Business

Make Email Marketing Your Priority The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020. Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…