Marketing Technology Highlights of The Week: Featuring Quora, Babel Street, GetResponse and More!

From enhancing the power of contextual marketing, to driving more benefits from your social media plans, this weekly highlight helps you uncover the latest tips in martech and B2B marketing:

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MarTech Quote-of-the-Week!

Another reason marketers sometimes surface irrelevant content in contextual ads is that in periods of economic uncertainty (like we’re in today) there’s often a trend towards cutting back content and creative budgets and repurposing content.

Khalid El Khatib, Chief Marketing Officer at Stack Overflow

Top MarTech News of The Week: 28th November to 02nd December

MarTech QnA with the Expert

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Social media platforms are realizing that algorithms have reached a limit when it comes to providing content that is actually meaningful vs. addictive. If the goal is to create a feed that is truly personal (as opposed to “personalized”), then the user should feel like the feed is meaningful rather than just informative or interesting. Tal Klein, CMO at Relay Network

MarTech Articles on OOH Benefits, Email Security,   

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks

Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management

 Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies

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