customer intelligence platform

The platform enables brands to connect and transform their first-party data into actionable customer intelligence zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year,…

Industry Veteran Brings Strong Operational and Strategic Expertise to Build on Zylotech’s Phenomenal Growth Zylotech, the customer intelligence platform building strong customer connections for B2B enterprises, announced the appointment of veteran tech executive Ernie Cormier as Chief Executive Officer and President. Mr. Cormier steps in as the company prepares to scale on the heels of their 145% year-over-year growth in 2019. The company looks to expand initiatives across all departments and increase market presence.…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

"Moneyball for Sales" AI-driven Platform Combines Intent Data and Real-time Insights to Drastically Boost Enterprise Sales Performance Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures. Josh Stein, Managing Partner at Threshold, will join Databook's Board. The funding will be used to scale Databook's product and go-to-market teams to tackle the customer intelligence market, projected by MarketWatch at $5 billion by 2022.…

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching…

The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization IgnitionOne, a global marketing technology and services leader, announced the launch of its media consultancy. IgnitionOne’s team of award-winning digital marketing experts will work with marketers navigating the complexities of advertising and marketing technologies to help them reach their business goals. Offerings include data integration, audience management, paid…

IgnitionOne’s Q2 2019 Hospitality Industry Report Finds 33% Increase in Cart Abandonment Since Q4 2018 IgnitionOne, a global marketing technology and services leader with a focus on the travel and hospitality sector, today announced the release of its Q2 2019 Hospitality Industry Report. The report’s most notable finding revealed that revenue lost to cart abandonment reached an estimated $3.2B – a 33% increase since Q4 2018. Of the increase, luxury hotels saw the highest abandonment rates with economy and mid-scale hotels…

The Annual Research List Recognizes the Break-Out Technology Start-Ups Driving Innovation in the Fashion & Retail Industry Custora, a customer intelligence platform that helps retailers drive incremental revenue by making use of their customer data, was named one of ‘The Leading 100’ from The Lead, an event and research company that bridges the fashion and retail industry with Silicon Valley. The highly anticipated annual research list recognizes the break-out technology start-ups driving innovation in the fashion and…

Zylotech announced the expansion of its management team, appointing Patrick O’Brien as the company’s Chief Revenue Officer (CRO). In an increasingly evolving landscape, the role of the CRO has become increasingly important in establishing operating procedures that keep organizations oriented towards success. In this new role, Patrick O’Brien will be responsible for leading Zylotech’s sales and business efforts to support the company’s next phase of growth and its expanding go-to-market plans. While being a key member of the…

Amazon Neptune Enhances Ignitionone’s Customer Intelligence Platform with Fast and Efficient Cross-Device and Cross-Browser Audience Activations IgnitionOne, a global marketing technology and services leader, announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities, allowing for greater cross-device performance and cross-browser audience activations. IgnitionOne will leverage Amazon Neptune’s extensive database engine to…

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…