Browsing Tag

GetResponse

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities

Integrates with Facebook, PrestaShop, Square, and WooCommerce to Strengthen Inbound/Outbound Marketing Platform GetResponse, the global innovator in digital and email marketing, announced that its all-in-one marketing platform now features enhanced webinar and e-commerce capabilities, a new online payments gateway, and direct integration with social ads. Since GetResponse is a complete inbound and outbound marketing platform, customers can centralize, manage and analyze integrated campaigns using advertising, email,…

New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online

Small business owners, entrepreneurs and online marketers can now seize a greater slice of the multi-trillion dollar e-commerce industry without having to leave work, learn marketing or hire additional staff. “Autofunnel” by GetResponse is the only product of its kind that provides small business owners with a complete set of integrated marketing tools and the fastest step-by-step process to attract customers online, drive sales and measure results. GetResponse, the global innovator in digital and email marketing, created…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

GetResponse Bolsters Digital Marketing Platform for SMBs, Enterprises

GetResponse Announces Significant Enhancements to Its All-In-One Marketing Platform for SMBs and Enterprises, Strategic Hires and Continued Global Expansion GetResponse announced significant enhancements to its all-in-one marketing platform for SMBs and enterprises, strategic hires, and continued global expansion that enables small business owners and digital marketers to successfully build and grow their businesses. Enhanced Digital Marketing Platform Boosts Performance for SMBs, Enterprises With more than two…

Do Brands Use Email and Marketing Automation Effectively?

Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive sales conversions, and ultimately generate more ROI. Automation is a critical component in modern-day marketing stack for leading businesses and SMBs. According to the recent stats, the global marketing automation software market is expected to reach $7.63 billion by 2025. Email…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Top 5 Email Marketing Tools For Every Business

Make Email Marketing Your Priority The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020. Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to…