Innovid Names Dale Older as Chief Product Officer

Innovid, the only independent advertising and analytics platform built for television, announced the hire of Dale Older as its first Chief Product Officer. In this role, Older will set and oversee the execution of Innovid’s product vision including strategy and management across Innovid’s suite of omni-channel solutions serving the needs of the world’s largest brands, agencies, and publishers. Prior to joining Innovid, Older was Chief Product Officer at Integral Ad Science (IAS). In tandem, Yuval Pemper, formerly SVP,…

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic Innovid, the only independent advertising and analytics platform built for television, announced the launch of its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are…

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. .@Innovid and @ANAmarketers release new research study revealing key insights into connected TV Innovid and the ANA…

Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe

Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance its Connected TV Initiatives Innovid, the only independent advertising and analytics platform built for television, announced the appointment of regional leader Wolfgang Kirschner to head its expansion efforts across Germany, Austria and Switzerland. In his new role, Kirschner will be based out of Munich and will focus on building Innovid’s regional teams to support the rapid…

Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens

Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display Innovid, the only independent omni-channel advertising and analytics platform built for television, announced the acquisition of Herolens, an international advertising software company with expertise in display creative optimization technology. The acquisition expands Innovid’s existing global ad serving, dynamic creative personalization, and advanced measurement capabilities to include…

Innovid Continues Rapid Global Expansion with New Tokyo Office and Appointment of Toichiro Watanabe as Regional Director, Japan

Leading Connected TV and Video Advertising Platform Brings Its Award-Winning Technology and Video Solutions to Japan to Meet Accelerating International Demand Innovid, the world’s leading connected TV and video advertising platform, announced its global expansion in Japan, with the opening of its Tokyo office and the appointment of local industry veteran Toichiro Watanabe to oversee Innovid’s presence as regional director. Watanabe’s expertise in this region and his in-depth knowledge of ad serving technologies positions…

Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading connected tv and video advertising platform, announced the release of its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalized video campaigns and short-form mobile video. The year-long study analyzes…

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise that Deliver Personalization While Integrating Seamlessly with In-House Brand Platforms Innovid, the world’s leading video advertising platform, announced the promotion of Ken Markus to Chief Client Officer, where he will focus on partnering and supporting Innovid’s expanding client roster. As Innovid continues its rapid expansion on the heels of its $30 million funding raise from Goldman Sachs…

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand Innovid, the world’s leading video advertising platform, announced the appointment of marketing industry veteran Seamus Whittingham to lead its EMEA team as Managing Director, based out of London. In his new role, Whittingham will be focused on driving Innovid’s leadership in connected TV (CTV) advertising to support and grow the large base of global advertising brands, publishers and broadcasters in the…

Innovid Receives $30 Million in Funding from Goldman Sachs

Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution Innovid, the world’s leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. .@Innovid Receives…

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading video platform, announced it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. After more than a year of collaboration with the MRC, Innovid is now the first in the industry to receive MRC accreditation for adherence to industry standards for video advertising measurement in a connected TV…

FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital…

Innovid’s Tal Chalozin Inducted to the American Advertising Federation’s Advertising Hall of Achievement

Leading Video Marketing Platform’s Co-Founder and Chief Technology Officer Selected for the Class of 2018 for Leadership and Innovation Achievements Innovid, the world’s leading video marketing platform, announced that its co-founder and chief technology officer (CTO), Tal Chalozin, has been named to the American Advertising Federation’s (AAF) Advertising Hall of Achievement. Chalozin is one of eight inductees into the 2018 class, joining seven other advertising executives being recognized for their significant impact on…

Innovid Promotes Digital Marketing Leader Stephanie Geno to Senior Vice President of Marketing

Geno to Lead Global Integrated Marketing and Communications, Helping Brands Succeed in Today’s Data-Driven Video Marketplace Innovid, the world’s leading video marketing platform, announced the promotion of Stephanie Geno to senior vice president of marketing. Geno, who previously served as vice president of brand solutions at Innovid, also will be the newest member of the Innovid management team. As Innovid continues to grow globally, Geno will play an instrumental role in helping tell the stories of Innovid’s 1,000+…

Innovid Appoints Industry Veteran Tim Braz as Senior VP of Sales

As Global Video Marketing Platform Continues Its Growth, Tim Braz to Increase Value and Engagement across Connected TV and Data-Driven Video Solutions for Brands Innovid, the world’s leading video marketing platform, recently announced the appointment of Tim Braz, the newest member of the Innovid management team, who will serve as senior vice president of sales. As Innovid expands its global footprint and helps more brands implement data-driven video marketing, Braz will be responsible for creating additional value for…

Varicent Appoints Alison Elworthy to Board of Directors

Varicent, the leading provider of next-generation Sales Performance Management (SPM) software, today announced the appointment of Alison Elworthy as an independent member to its board of directors, effective October 6, 2020. This expands Varicent’s board to six directors since its creation in January of 2020. Marketing Technology News: OneSignal Ramps up Integration Partnerships for Customer Engagement The current Senior Vice President of Customer Success at HubSpot, the leading growth platform, Alison brings to…

Deltapath Announces Teams Gateway For Voice Enabling Work From Anywhere Capabilities

Deltapath, a Unified Communications company, specializing in revolutionizing the way organizations and people communicate, today announced the release of its Teams Gateway. The Deltapath Teams Gateway helps you satisfy your business goals without unnecessary spending by bridging your existing PSTN phone lines and PBX phone system to extend PSTN calling in Microsoft Teams. Deltapath Teams Gateway makes it possible for businesses that use Microsoft Teams to now add phone service without breaking the bank. By using your…

Programmatic OOH Platform VIOOH Enters US Market as Report Confirms Critical Role in the Future of Digital Ad Strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…