Nativex Announces the Launch of TopWorks Creative Studio

Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want to target. TopWorks Creative Studios has teams in 30 countries around the world, with each team connecting and managing 5-10 other local creative studios and production agencies. Collectively, TopWorks has connections with over 200 global creative partners. The TopWorks team can produce…

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista's client-facing business with the United States' name and brand identity. Starting today, marketers and advertisers leveraging the Nativex platform have access to the cloud-based trading desk. As the…

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista's client-facing business with the United States' name and brand identity. Starting today, marketers and advertisers leveraging the Nativex platform have access to the cloud-based trading desk. As the…

NativeX Expands Media Buying Solution with TikTok Partnership

NativeX has announced that it has signed a deal with short-form mobile video platform TikTok. Thanks to this partnership, NativeX's partners across the globe will now be able to use the platform to acquire TikTok native users at scale. As one of the first and most prominent agencies to work with TikTok, NativeX has a deep understanding of the platform as well as the advertisers' campaign goals, making it the ideal UA campaign partner in the TikTok space. App publishers can now leverage NativeX's extensive experience with…

NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business

The US-Based AD Tech Company Appoints Carolina Zaccaro as Sales Director as the First of Several New Hires as Part of Its Latam Growth Strategy NativeX,  the US-based performance-first mobile advertising company, announced the opening of a new office in Brazil as it looks to build on the growth of its mobile advertising business in Latin America. Latin America is already the 4th largest ad market in the world, and according to new research from eMarketer, mobile ads will account for nearly two-thirds of the total digital…

Mobvista Receives SOC2 Type1 Report, Achieves International Level for Data Security and Privacy Protection Standards

Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China's first company in the mobile internet marketing community to obtain such a report. The SOC report is a System and Organization Controls (SOC) service audit report formulated by the American Institute of Certified Public Accountants (AICPA), which includes three forms: SOC1, SOC2, and SOC3. Among them, SOC2…

Mobvista’s Revenues Exceed USD 500 Million, EBITDA Grows to USD 51.6 Million

Mobvista Inc., a leading technology platform announced its strongest financial results to date, with revenues surpassing USD 500 million for the first time. Revenues grew by 15.1% over the year to USD 500.3 million, with adjusted EBITDA rising by 19.5% to USD 51.6 million. Mobvista's programmatic advertising business continued to be a key strength with revenues increasing by 40.8% in the past year to reach USD 320.0 million. This accounted for 64.0% of total revenues in 2019, up from 52.3% in 2018. Marketing Technology…

MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista

"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and President of Mobvista, an advertising and analytics platform I helped to launch in 2013. I hold a degree in Electronic Engineering from the University of Zhejiang, with my first role focusing on early-stage venture capital investment. I then proceeded to work for CSV Capital Partners and…

Unveiling Artsai, The First Artificial Intelligence Solution to Consolidate the Marketing Stack

Self-funded by Serial Entrepreneurs and ex-NativeX exec, The Already-Profitable Company Uses Artificial Intelligence To Learn Across Platforms And Eliminates The Need For Disparate Marketing Vendors Artsai has announced that it is coming out of stealth mode to unveil the first and only platform that uses artificial intelligence technology to consolidate the marketing stack for brands and publishers so they can leverage previously siloed data insights and optimize the entire customer lifecycle journey for dramatically…