Nativo Hires Industry Veteran Yasmeen Coning as New Senior Vice President of Marketing

Coning Brings Nearly Two Decades of Experience Helping Tech Companies Grow Revenue and Mind Share in Increasingly Noisy Markets Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, announced marketing veteran Yasmeen Coning joins the company as its new Senior Vice President of Marketing, and will be based out of Nativo's expanding New York office. Coning comes to Nativo with nearly 20 years of experience in developing and implementing successful marketing strategies for…

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.…

Nativo’s Next Generation Ad Server and Monetization Platform Gains Wide Adoption with Premium Publishers

Premium Publishers Including the Globe and Mail, Tribune Publishing, Lonely Planet and the Philadelphia Inquirer Choose Nativo to Accelerate Their Adoption of Next Generation Creative Formats and Boost Go-To-Market Speed Nativo, the leading monetization platform for premium publishers, continues to quickly expand its footprint with publishers looking to drive their bottom-line and explore alternative best-in-class solutions to Google Ad Manager. Nativo’s platform now serves more than 500 major publishers across the US and…

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not the direction this should be going." Tell us about your role and journey into ad technology. I got one of the first Apple IIGS computers along with a modem when I was 11 years old. I haven't stopped tinkering since. In 1998, after graduating from California State Polytechnic University-Pomona, I co-founded Cie Digital Labs (CDL), a corporate innovation partner that creates enterprise apps and…

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers

Leading Native Platform Becomes Industry’s First Solution to Offer a Fully Holistic Auction for Direct Sold Campaigns, Server-Side Bidders, Client-Side Bidders, Native Exchanges, Unique Nativo Demand  Nativo, the leading unified technology platform for in-feed and branded content advertising, announced that it’s enabling combined server-side and client-side demand within its Holistic Auction, enabling publishers to bring unique demand for programmatic native campaigns from their existing partners including Facebook Audience…

Sticky Content Launches Native Advertising Network Powered By Nativo To Monetize Branded Content Inventory

Sticky Content, the PA Group’s creative content agency, has partnered with native advertising platform Nativo to offer leading brand clients access to publisher audiences at scale Emily Shelley, Managing Director at Sticky Content, said, “In an era of increasing fragmentation, reaching a guaranteed high-value audience with engaging content is becoming harder to achieve. That’s why this new native network offers such value to our brand clients.” Shelley added, “Meanwhile publishers, many of whom have a long and…

Viacom and T-Mobile Reach Major Content Deal

Companies to Build Disruptive Mobile TV Options T-Mobile and Viacom Inc. announced that the companies have entered into a significant content distribution agreement. Under terms of the deal, Viacom’s portfolio of leading brands — including MTV, Nickelodeon, Comedy Central, BET, Paramount and more — will play a key role in T-Mobile’s delivery of compelling new mobile video services to consumers later this year. The deal enables the Un-carrier to bring together live linear feeds of Viacom channels as well as a broad range…

Thrive Global, SAP, and Qualtrics Launch The Thrive XM Index

A Groundbreaking Tool to Measure How People Experience Directly Connects to Business Performance Thrive Global, SAP, and Qualtrics are announcing the launch of the Thrive XM Index, a groundbreaking new diagnostic tool. The Index will measure and recognize the world’s leading companies who deliver a meaningful people experience coupled with strong business performance. "The employee experience is the number one driver of sustainable success,” said Arianna Huffington, Founder and CEO of Thrive Global. “But until now,…

NetApp Accelerates Access to Critical Business Data with Ultrafast Performance

NetApp MAX Data Combined with Intel Optane DC Persistent Memory Turbocharges Enterprise Applications by Using Persistent Memory in Servers NetApp, the data authority for hybrid cloud, announced NetApp Memory Accelerated Data (MAX Data) 1.3 supporting the Intel Optane DC persistent memory. The combination of MAX Data and Intel Optane DC persistent memory enables organizations to stay competitive by doing more with their data so they can do more for their customers. “Customers can unlock the value of their data stockpiles…

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen's Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs Will Showcase the Latest in Applied Behavioral Sciences Nielsen announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in…

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a global provider of advertising technology,  announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics…

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from 62 to 139 The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, recognized more than a hundred companies for achieving 2019 seal recertification for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. Multi-year adoption of…

Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip button. Ads and their creators have always been in the business of winning over consumers’ attention, and they’ve succeeded clumsily at best. But the digital realm is a different beast, and advertisers must find ways to rise above the clutter. Traditional advertising is fracturing as both consumers and brands flock to digital. After overtaking TV…

CX Trends Study: UK Consumers Lead in Prioritising Corporate Social Responsibility

Consumers and Brands Aligned on Importance of Doing Good; Outpace US and Australia A new study from cloud-based experience leader, InMoment, uncovered five trends, including one that reveals UK consumers are outshining their global peers in making social responsibility a priority when choosing which brands to support. Unlike other areas in the study, UK companies were well aligned with consumers, also ranking this as a major area of focus. The 2019 UK CX Trends study found that 42 percent of consumers say that brands’…

Zoho Launches Next Generation of Office Suite; Empowering Businesses With Dynamic AI Features

Zoho Office Suite Introduces Zia, Zoho's AI-Powered Assistant, Apple TV and Android Integrations, Proprietary Data Cleansing, and Smart Note Card Functionality Zoho announced at Zoholics Mexico City its new version of Zoho Office Suite, which includes four sophisticated, cloud-based productivity software applications—Zoho Writer, Zoho Sheet, Zoho Show, and Zoho Notebook—enhanced with Zia, Zoho's AI-powered assistant. Zoho Office Suite provides deep contextual collaboration to meet the diverse, end-to-end business needs of…

Channel and Sales Enablement Software Provider Mindmatrix Introduces Opportunity Recommendation Features

Salespeople and Partners Will Now Receive Custom Recommendations for Their Opportunities When They Log into the System Leading sales and channel enablement software provider, Mindmatrix, has introduced a new feature, opportunity recommendation, which allows organizations to add immense value to their sales users. The feature allows super administrators to add recommendations or suggestions related to opportunities for the sales users to follow. Opportunity recommendation enables companies to make their salespeople and…

Verint Once Again Ranked as a Leader in Gartner’s Magic Quadrant for Workforce Engagement Management

Verint Systems Inc., The Customer Engagement Company, announced that Verint has been named a Leader by Gartner, Inc. in the research and advisory firm’s Magic Quadrant for Workforce Engagement Management(WEM) report. “We believe Gartner’s recognition of our market strengths validates what we hear from customers and the market at-large. In fact, our unified and automated approach to employee engagement continues to gain traction with our customers.” Gartner indicates that WEM Magic Quadrant Leaders “provide functionally…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…