OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced that it is partnering with Scope3, Inc., a leader in supply chain emissions data, as part of OpenX's long-term effort to significantly lower the carbon…
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OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced the appointment of broadcast and advertising industry veteran Geoff Wolinetz as senior vice president of demand platforms. In this role, Wolinetz will…
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OpenX Technologies, Inc., a pioneer and leader in advertising technology, announced that it is the first ad exchange to be independently certified as carbon neutral as part of the company's ambitious path to a more sustainable future. The…
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OpenAudience, the OpenX data and identity solution, enables Merkury clients to reach audience segments across premium omnichannel supply with speed, scale, and precision OpenX, a leading global omnichannel exchange, today announced it has…
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Programmatic ad innovations are set to grow further to help marketers and advertisers deepen their online impact and create better ad experiences for end users; Max Nelson, VP of Marketing Communications at OpenX joins MarTech Series for a…
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85 percent of publishers feel that 1P data will be significant to future revenue OpenX revealed the results of the company's latest survey, examining how publishers are currently viewing and utilizing first party data. The findings…
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Partnership allows buyers and publishers to integrate and test a cookie-less authentication solution LiveIntent, the people-based marketing platform powered by the email address, today announced an expansion of the company’s partnership…
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Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites…
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OpenX announced that Tom Levesque has joined the company as Vice President of Product, overseeing product management across all business lines. Tom joins OpenX from Xandr, where he led product across a variety of functions, including…
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Publishers understand the revenue opportunities with Prebid, but see huge room for growth OpenX today released the findings of a recent survey that examines how digital media publishers are using Prebid to manage their programmatic…
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Marketers now able to seamlessly reach addressable, people-based audiences across the OpenX Exchange OpenX and LiveRamp, today announced the expansion of their US partnership into Australia, providing local marketers with an improved way…
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New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world OpenX announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and…
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Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's financial strategy, accounting, business intelligence and…
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Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal…
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Customizable options and new testing capabilities provide tools to maximize revenue while maintaining full visibility and control OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize…
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Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace OpenX announced the launch of the company's Bidding Intelligence Data Set (BIDS), a new solution to make log-level…
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Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building and expanding brand, agency and DSP relationships. With…
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Hi Paul, tell us more about your role and team you handle at OpenX. My role as CTO at OpenX covers a variety of functions across the business. Part of this involves overseeing and structuring internal tools and technology, looking at…
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Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and Amazon OpenX announced the release of the company's…
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New Infrastructure Has Enabled International Expansion, New Product Development and More OpenX announced that earlier this year, the company completed the migration of the OpenX Exchange onto Google Cloud Platform (GCP), becoming the…
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