Minnesota Vikings Selects Selligent Marketing Cloud to Deliver Engaging and Relevant Omnichannel Experiences to Diverse and Growing Fanbase

NFL Team to Leverage Artificial Intelligence to Extend Fan Access to Highly-Personalized Content During Unprecedented Off-Season Selligent, the intelligent omnichannel cloud technology company, announced that National Football League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create new ways to interact with players, and use relevant content to ensure memorable and…

Bright Pattern Announces Partnership with Visual Contact to Power Digital Transformation for Contact Centers in Latin America

Bright Pattern partners with Visual Contact to deliver a modern, cloud-based contact center solution that is powerful yet easy to use and customize to meet unique business needs Bright Pattern, the leading innovator in enterprise contact center software, today announces its partnership with Visual Contact, a leading technology integrator, to deliver strategic CX solutions that drive revenue. Bright Pattern Contact Center software combined with Visual Contact professional services provides the most innovative and…

MediaLink Hires Kathleen Saxton, Founder of London-Based Talent Advisory Firm The Lighthouse, to Expand European Footprint

MediaLink, an Ascential company, announced that Kathleen Saxton will join the advisory firm as Executive Vice President and Managing Director on 1 September to lead and expand its European operations. Based in London, she will report to Michael Kassan, Chairman and CEO of MediaLink. Saxton’s remit will be wide-ranging, spanning business growth, agency selection, talent advisory and strategic consulting. Saxton brings to MediaLink more than twenty years of sales, marketing, media and executive search experience, spanning a…

Spirion Launches New Products to Simplify Compliance With Expanding Privacy Laws and Regulations

Spirion, a pioneer in data protection and compliance, announced new products to its award-winning Data Privacy Management portfolio – Spirion Compliance and Spirion Analytics. Both products are designed to help organizations manage risk and reduce costs associated with growing privacy regulations worldwide. The new products feature advanced capabilities around compliance, analytics, and discovery, including automated Subject Rights Request (SRR) workflows, from Data Subject Access Request (DSAR) intake through…

Perfect Sense Announces Rebrand as Brightspot

Moving Businesses Forward and Helping Customers Digitally Transform for the Future Perfect Sense, a product company with professional services founded in 2008, today announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. At the heart of redefining Brightspot, as both the company and the platform, is more than a name change. Brightspot’s Content Business Platform has proven itself over the past 12 years in helping many of the world’s most loved brands reach and grow…

Fujitsu General America and Schedule Engine Partnership Drives New Lead Generation and Elevates Customer Experience

Leading air conditioning manufacturer joins top provider of repair and sales scheduling service to benefit Elite Contractors and their customers Fujitsu General America, Inc. and Schedule Engine, the leading provider of repair and sales scheduling services for the home services industry, have announced a new partnership that will empower Fujitsu's Elite Contractors to offer the modern booking experience that customers expect, generate the industry's best leads and provide the top overall customer experience. The…

Bolt and Adobe Join Forces to Power Independent Commerce

Leaders in ecommerce offer a world-class checkout experience to thousands of retailers Bolt, the world’s first Checkout Experience Platform, today announced that it has joined the Adobe Exchange program as a Premier partner. The Adobe Exchange Premier-level partnership recognizes best-in-class technology solutions that help drive innovation, and Bolt joins as one of 24 Premier technology partners. Bolt will provide Magento Commerce merchants with a hyper-optimized, dynamic checkout experience that scales as they grow,…

Tinuiti Elevates Diana DiGuido to Executive VP of Client Strategy to Lean Further into the Power of Leading with Integration and Insights…

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and…

Mapp Announces Record New Sales Growth in 2020

Despite COVID-19 and Global Lockdowns, Mapp Cloud Demand Surges Mapp, one of the world's largest independent marketing platforms, announced record growth in sales for the first half of 2020. The global provider of insight-led customer engagement increased its new sales bookings by 72%, compared to the previous year. The AI-based customer analytics solution Mapp Intelligence has been the catalyst of this growth, following the acquisition of Webtrekk last year. Mapp Intelligence acts as the 'brain' of the modular marketing…

Industry veteran Andrew Kordek joins iPost as VP, Customer Engagement

iPost, an enterprise email marketing and automation provider, announced today the appointment of Andrew Kordek as VP, Customer Engagement. In his new role, Andrew will be responsible for taking iPost’s Services and industry leading Customer Support to a new level. With over two decades of experience including growing a services organization to over 200 employees, Andrew comes with a unique mix of ‘off the charts’ enthusiasm and experience iPost, an enterprise email marketing and automation provider, announced the…

Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

Veritone Appoints Head of Communications, Business Unit Marketing Leaders

Mission to Present Powerful, Unified Vision as Veritone Accelerates Growth Into New Global Markets Veritone, Inc., a leading provider of artificial intelligence (AI) technology and solutions, announced the appointment of Thor Valdmanis as Senior Vice President, Corporate Communications, Locke Truong as Vice President of Marketing for Media & Entertainment and Monetization and Ryan Bazler as Vice President of Marketing for aiWARE. "Veritone’s world-class technology is ready to take the main stage and lead the AI…

Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced its inaugural graduating class of Certified Brand Safety Officers. The group includes dozens of executives who manage brand safety and related issues at the world’s largest advertising agency holding companies, Fortune Global 500 brands, and major technology platforms. All of the…

TechBytes with Jason White, SVP, Head of Publishers at LiveRamp

Please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at LiveRamp. My career has cut across the vast ecosystem of Adtech - from Advertising to AdTech platforms, publishers and consumer products. Most recently, I held leadership roles with ViacomCBS, OpenX, and Fox Audience Network. While this has contributed a diversity of experience, each of my roles has been unified by a common denominator: a passion to use advertising and data to democratize information and keep the…

AdPushup Becomes a Google Certified Publishing Partner (GCPP)

The new partnership with Google will strengthen AdPushup's position as a market leader in the ad revenue optimization space AdPushup, a leading ad revenue optimization platform for web publishers, has been accepted into the exclusive Google Certified Publishing Partner (GCPP) program. For publishers, GCPP is a stamp of approval that endorses AdPushup's capability for solving complex monetization challenges, meeting the highest standards of service, and consistently exceeding publisher expectations. Marketing Technology…

Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts

Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council's COVID-19 digital public service ads (PSAs). Marketing Technology News: Identity Automation…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

Back by Popular Demand: How are Teens Behaving in 2019?

Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol's Social Advertising for Local Platform Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales. "Andrew's and Jason's hiring is part of Tiger Pistol's continued investment in operations, product…