Banner Before Header

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…

AppDirect Launches Add-On Marketplace to Expand the Capabilities of the AppDirect Commerce Platform

Availability of New Search, Ratings and Recommendation Add-Ons from G2, Coveo Bolsters Customer Success in the Digital Economy AppDirect, the best commerce platform for selling subscription products through any channel, announced the official launch of the AppDirect Add-On Store, which features extensions that help solve a wide range of critical business needs to power customer success in the era of digital commerce. The Add-On Store offers a robust ecosystem of over 40 complementary products and services including…

PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success

PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic. “Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and…

PDI Launches PDI Marketing Cloud Solutions to Broadly Serve Needs of Convenience Retailers and Petroleum Wholesalers

PDI, a leading global provider of enterprise software solutions to the convenience retail, petroleum wholesale and logistics industries, announces PDI Marketing Cloud Solutions, adding world-class marketing and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel Pricing portfolio. Customers gain a complete, end-to-end solution that combines the secure and scalable PDI Marketing Cloud Platform with the industry knowledge and first-hand expertise of PDI’s growth strategy is to deliver holistic software solutions…

Interview with Udayan Bose, Founder and CEO at NetElixir

Tell us about your role at the company and how you started here. I founded the company in 2004 to help retailers win new online shoppers through data-driven Search Marketing. What opportunities and challenges did you and/or the company identify at the start and have things worked out as planned? We have been focusing on three trends. The first is Voice search, which is changing search from being keyword led to context led. The second is the application of AI by Google and other ad platforms and marketplaces, which is…

Invoca Appoints Michael DiFilippo as Chief Financial Officer

Former CFO of MuleSoft and AppDirect to Drive Next Stage of Growth at Invoca Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer. The new addition to the executive team follows the company announcing a $56 million round of financing in late 2019. "As Invoca enters our next stage of growth, we are excited to have a new CFO guide our strategy and scale operations," said Gregg Johnson, CEO of Invoca. "Michael brings…

Sage Launches New Marketplace Platform to Help Businesses Customize Their Sage Business Cloud Experience

Sage Business Cloud Marketplace enables App developers to showcase solutions to millions of Sage customers, helping them to perform at their best Sage, the leader in cloud business management solutions, announced a new Sage Marketplace where a curated selection of Independent Software Vendors (ISVs) can showcase popular Apps that link to Sage Business Cloud solutions. This means that customers can enhance their Sage Business Cloud solutions with bespoke industry and vertical applications. Delivered on the AppDirect…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

TechBytes with Scott Gifis, President at AdRoll

From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, the market has remained constant: marketers must identify a target audience, create a message that resonates, deliver that message efficiently, and then analyze the impact of that campaign. However, the ability to do all of that today has been shaped by the accessibility of data and measurement. Ten years ago, there were a handful of publishers with the ability to leverage targeted advertising, with their high…

TechBytes with Anna Kuzmenko, COO at Fiksu DSP

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out as a Content Writer at an international product company, but, over the years, I’ve held varied positions, mainly having to do with product development. My key responsibilities were to manage projects, as well as to ensure their sustainable growth by promoting them in the US, Latin America, and other markets. It was always an exciting journey of working side by side with Developers,…

Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico

New 32, 50 and 55 inch models available exclusively at Walmart stores in Mexico starting at $3,499 pesos Walmart and Roku, Inc. announced the launch of the new Atvio Roku TV lineup of smart TVs, exclusively available in Walmart stores in Mexico. Atvio Roku TVs will offer consumers a smart TV experience that is easy to use so they can enjoy streaming entertainment at an affordable price. Atvio Roku TV models will be available in the upcoming weeks and will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,…

TechBytes with Leah Holcomb, Partnerships Manager at Savings United GmbH

Could you tell us about your role and the team/technology you handle at your company? At Savings United we work alongside media houses to bring brands and shoppers together on our joint coupon platforms. We help brands achieve their business goals and help shoppers save on products from a number of verticals such as fashion, tech and more. As Partnerships Manager - US, I work with advertisers to develop tailored campaigns that drive success for all involved, while negotiating the best discounts and deals for savvy…

TechBytes with Dan Cohen, Group Commercial Director at Savings United GmbH

Could you tell us about your role and the team/technology you handle at Savings United? As Group Commercial Director at Savings United, I oversee our commercial relationships with media houses and advertisers in 13 countries, with a particular focus on the US. Together with our media partners, our joint coupon platforms help advertisers achieve their business goals and ensure shoppers find the best discounts and deals. How do you see Retail Technology (Retail Tech) evolving with the maturity of Mobile? Mobile is…

Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey to understand probable consumer spending behavior for upcoming Black Friday and Cyber Monday. Marketing Technology News: QuickBooks Brings AI-Driven Innovations to Small Businesses Key findings of the study include: 30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more. 26% say they will spend…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

Optimizing Loyalty Communications: Finding a Partner with Technology and Convenience Retail Expertise

A loyalty program is a powerful tool in today’s highly competitive convenience retail market, and that’s why an overwhelming majority of C-stores in the United States offer a program. According to PDI’s 2019 C-Store Shopper Report, 73 percent of C-stores in this country have a loyalty program in place, with the majority (97 percent) saying their programs have been in place for over a year. Well and good, except many c-store operators struggle to turn their programs into a powerful tool for generating sales and foot traffic.…

TechBytes with Alyssa Simpson Rochwerger, VP of Product at Figure Eight

What inspired your journey into technology? During my first job after college, I worked at a startup in the customer service department. I talked to customers, figured out what was concerning them and tried to stop them from canceling their service. Quickly, I learned that I wanted to solve the customer problems I was hearing about daily. That desire led to me working more closely with engineering teams. Eventually, that path took me into my current career in technology. As a woman leading Product team in the tech…

TechBytes with Ryan Lester, Senior Director of Customer Engagement Technologies at LogMeIn

Tell us about your role and the team/technology you handle at LogMeIn. I am the Senior Director of Customer Engagement Technologies at LogMeIn. This role gives me the opportunity to work on both our Bold360 Product strategy and roadmap while improving the experiences we deliver to our current, and potential future, customers each day. I have the unique advantage of working every day on delivering a better CX while also working closely with our product team to build solutions that help our customers create a differentiated…

TechBytes with Michelle Engle, SVP of Marketing at Valassis

Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we are hyper-focused on driving amazing experiences for our clients. Our Marketing approach takes a holistic view of the consumer and our brand, which is driven by the tight connection between visuals, words, and other mediums we utilize.  At Valassis, how do you evaluate the impact of your…