Employee visibility and productivity software leader brings on Nadine M. Sarraf as Chief Marketing Officer and Tom Moran as Chief Channel Officer Prodoscore, a leader in employee visibility and productivity software, today announced two executive hires. Nadine M. Sarraf joins as Chief Marketing Officer, and Tom Moran assumes the new role of Chief Channel Officer. These additions come as Prodoscore grows at the executive and staff levels to meet the heightened demand for its solution, escalated by the sudden and dramatic…

It’s not a secret that divides can exist between departments within an organization. Oftentimes, the most common divide exists between the sales and marketing departments. While the two frequently work towards common goals, each tend to operate within their own silo. It’s a gap that must be bridged in order for an organization to move the needle year over year. Whether it be greater conversion rates or boosting revenue, in order for both departments to achieve their goals collaboration and alignment must be fostered.…

MyCommunity.Today Inc., a privately held technology company focused on development of hyper-local, interactive social media and e-commerce platform specifically designed to allow local businesses to engage and promote their products and services within their local communities, and Local Marketing Solutions Group, Inc., a holding company, offering the broadest and most efficient marketing solutions to national and international brands that drive revenue through local sales and marketing channels, today jointly announced…

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

Crayon announced a yearlong Community Partnership with the Product Marketing Alliance (PMA), an organization dedicated to enabling the success and professional development of product marketers everywhere. With thousands of dedicated members representing some of the world's biggest brands, the PMA has made quick and impressive progress towards their ongoing goal of elevating the product marketing discipline. The announcement comes four months after product marketers crowned Crayon "the undisputed champion of…

The tech venture Cliquify helps organizations build, publish, and track real-time engagement analytics on employer branding content across social media channels with a single intent to convert passive and diverse talent into candidates. Cliquify announces its advisory board of industry-leading global executives and influencers to fuel its product vision and hypergrowth. In an ever-competitive world for niche skills, there is tremendous pressure on brands to differentiate across social networks to attract talent. …

RestorePoint, a metro Atlanta based technology leader in data management, integrated security and business analytics, is pleased to announce that it has added a new Data Control Center – Fusion – to its innovative PLASMA platform. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work Trend Index “PLASMA’s new Fusion module provides businesses the ability to easily control and automate data management functions in the PLASMA Platform,” says Scott Danner, Chief…

Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

Christopher Wiseman, Head of Marketing Practice at ADA shares a few key highlights on ADA’s new martech-as-a-service offering in this quick chat while taking us through his biggest marketing and martech moments through his journey: _______ Tell us a little about yourself Chris, we’d love to hear about your (new!) marketing technology role at ADA. What’s a typical day at work? Also, take us through your biggest MarTech and marketing moments through the years? It's definitely been a unique journey for me. Before joining…

Pouneh Hanafi is set to join Statflo, the leading one-to-one business text messaging platform, as their VP of Marketing. Pouneh, who brings with her an impressive track record of successfully leading the marketing functions in Enterprise B2B SaaS companies, will bolster Statflo's leadership team with her knowledge and expertise. In this role, Pouneh will oversee the company's go-to-market strategy, sales enablement, lead generation and marketing communications. Marketing Technology News: MarTech Interview with Heidi…

Captario, the decision-making simulation software company, is pleased to announce the appointment of Brooke Duffy as Head of Marketing. Captario, the decision-making simulation software company, is pleased to announce the appointment of Brooke Duffy as Head of Marketing. With operations in Europe, Australia, and the United States, Brooke’s appointment to the Captario management team demonstrates the organization’s commitment to further growth and development across the globe, and, especially, within the U.S.…

It’s been over a year since the first cases of COVID-19 were first reported around the world, and in that time the world of work has changed in ways we couldn’t have previously imagined. Some industry sectors have been completely upended. Entire companies have shifted to remote models, some on a permanent basis. Calls for greater diversity and inclusion in the workplace have taken on new urgency and spurred organizations to examine outdated, biased hiring practices. An increasing number of employers such as Google, IBM, and…

TapClicks Platform Provides Nexstar Inc. with Seamless & Automated Marketing Solutions to Support Critical Functions TapClicks, Inc., the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today announced that Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks Marketing Operations Platform. Nexstar Inc.’s local websites and mobile apps counted over 90 million average unique monthly users in 2020.…

“Becoming agile,” “enterprise agility,” and “agile transformation” sound like marketing buzzwords. But they call back to a document published nearly 20 years ago - the “Agile Manifesto” - designed to help software developers more consistently deliver products that met users’ high expectations for quality and performance. Today, it can serve as a blueprint for how marketing teams can facilitate collaboration, raise productivity levels, and improve project success rates. In February 2001, 17 software developers…

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

Veteran automation, product and marketing executive aims to rapidly scale Ushur’s global go-to-market functions and build a category-leading brand Ushur, the leading provider of intelligent automation for enterprise customer engagement, announced that Kashif Mahbub has joined the company as its Senior Vice President of Marketing. Kashif brings more than two decades of experience in building global technology brands and bringing category-defining platforms and products to the enterprise market worldwide. The move…

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Candid (B2B Commerce), The World Counter (Content Management), Overseas Adventure (Technology), Click (Native & Programmatic Advertising), to Samba TV (Entertainment). Candid Set Out for World’s First Fully Integrated Marcom Platform Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand…

Huyskamp will lead Productsup’s marketing team to grow its presence as a leading ecommerce data integration solution Productsup, the leading ecommerce data integration company, today announced the appointment of Lisette Huyskamp as the company’s Senior Vice President of Marketing. Huyskamp will be responsible for leading all global marketing functions, fine-tuning the company’s messaging framework, growing the marketing department, driving Productsup’s go-to-market strategies, and supporting overall business growth. She…

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…