Author

Chris Rothstein

Chris Rothstein is the CEO and co-founder of Groove.co, a sales engagement platform. Prior to Groove.co, Chris built, scaled and managed enterprise sales teams at Google. He now helps bring modern technology to the world of sales so everyone from sales ops to sales directors can spend more time providing value to their customers and their companies.

Guest Authors

Sales Reps Are Embracing Marketing Tactics (And It’s Working)

Chris Rothstein Jan 8, 2018 1

Historically, marketing and sales have been siloed in two different arms of a company. Marketing was focused on establishing relationships with potential customers, while sales was concerned with closing leads. Marketing tried to understand…
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Guest Authors

Achieving Those Tricky EOY Sales Goals before the Holiday Slump

Chris Rothstein Jan 4, 2018 0

Every year around this time, sales reps may start thinking about what they would ask Santa for Christmas, given the chance: More leads, because every sales team is always on the lookout for new prospects. Simple legal negotiations to speed…
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Guest Authors

3 Ways to Foster Collaboration Between Your Organization’s Marketing and Sales Functions

Chris Rothstein Nov 21, 2017 1

It’s not a secret that divides can exist between departments within an organization. Oftentimes, the most common divide exists between the sales and marketing departments. While the two frequently work towards common goals, each tend to…
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Guest Authors

3 Tips for Emerging from the Data Swamp Victorious

Chris Rothstein Sep 21, 2017 0

Did you know it’s estimated that bad data cost US companies $3.1 trillion in 2016? Many sales teams are entering data into their systems manually, leaving data sets muddied, duplicated and inaccurate. This is a huge problem for sales teams,…
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