Latest Product Aggregates and Funnels Customer Messages From Popular Apps and Services Into a Single Inbox, Building Out Interaction-to-Action Platform Reputation, the global leader in reputation experience management, today introduced its latest product, Messaging. Messaging provides a central inbox that takes in customer messages from a range of popular messaging applications and services, allowing businesses to respond from one centralized location. With Messaging, businesses can engage with customers easier and faster…

After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental value to Walgreens shoppers on the brands and products they love, particularly in the retailer's fastest-growing categories, including…

SnackMagic, the first build-your-own gift box platform, announced it raised $15 million in Series A funding, led by Craft Ventures, with participation from Luxor Capital. The new funding will help SnackMagic build warehouse capacity and logistics support for its growing line of products: Over the next 9 months, the company plans to diversify its “build your own box” concept into new product categories like meal kits, alcoholic beverages, dessert treats, and non-edible gifts like swag and gift baskets. With Toyota,…

How to Deliver Personalized B2B Buyer Journeys at Scale will feature a panel of experts discussing how marketeers can move buyers from one stage of the journey to the next, effectively and at scale. The panel webinar, hosted by author and journalistic storyteller, Christoph Trappe, includes speakers from world-leading brands including award-winning personalization software solution, Webeo, precision demand marketing leader, Integrate, pioneer in remote working technology, LogMeIn, and innovative website visitor automation…

Signature conference highlights key trends and technologies in a new human-driven era of marketing. Iterable, the leading cross-channel platform for unified customer experiences, today hosts its global virtual conference, Activate Live, to highlight stories, insights and strategies from the makers of some of the world’s most compelling marketing campaigns. The virtual event, airing live today until 2:30 p.m. PT, features an incredible lineup of speakers. Kicking off the conference are headline speakers …

Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More PowerInbox, the trusted email engagement and monetization partner for publishers, today unveiled a complete rebrand and new name: Jeeng, which more accurately reflects the company's expanded vision and innovation roadmap for delivering personalized, automated messaging for publishers. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted…

Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

- Asia's largest online fashion store will leverage AI-driven decisioning to personalize all customer touchpoints in real-time Algonomy, the leader in Algorithmic Customer Engagement (ACE) Solutions, today announced that ZALORA, Asia's largest online fashion and lifestyle store is deploying the Algonomy Hyper-Personalization Suite to drive 1:1 personalized interactions across the customer's digital buying journey. ZALORA will leverage the personalization suite to create consistent experiences across all digital…

As social media ads continue to see excellent performance across digital platforms, Exults Internet Marketing Agency offers insight on the trend. Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant…

New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense The new capabilities are…

Pathwire has launched the Email Growth Playbook, which highlights 60+ proven tactics to increase email ROI along with customer engagement and loyalty. Responding to the rising customer demand for more personalized connection, Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today launched its “Email Growth Playbook,” a comprehensive resource filled with proven tactics that help businesses increase email performance. Marketing Technology News: Metis Alumni Win…

Algonomy, the global leader in Algorithmic Customer Engagement solutions, today announced a multi-year agreement with Loop Neighborhood, a US-based convenience store chain, to help deliver hyperomnichannel customer engagement to stay ahead of the market. Loop, part of AU Energy that operates around 120 stores across California, has reinvented the gas station experience over the last decade. As an all-in-one convenience store and marketplace, Loop offers its customers a wide variety of fresh foods and…

New Solution Gives Resonate a Competitive Edge in the Race to Accommodate Evolving Privacy Regulations and Google’s Planned Deprecation of Third-Party Cookies in 2022 Resonate, the leading provider of A.I.-driven consumer data and analytics, has unveiled its Privacy-Preserving Insights Solution, a comprehensive cookieless consumer intelligence solution designed to enable organizations to maintain a deep understanding of consumers amid a shifting privacy-first landscape. This solution comes well in advance of Google’s…

Are personalized comedy shows great for virtual experiences? It’s been almost a year since companies across the country have been working from home, having a huge impact on the entire workforce and business operations in many different ways. Work-from-home has had the opposite effect of a work-life balance, leading employees and teams to be more stressed and work longer hours, taking away from the free time they could have used for spending time and socializing with family or friends, or simply just relaxing.  As we…

Uniform Integrates Its Jamstack DXP with Contentstack's Award-winning Headless CMS and Joins Contentstack Catalysts Partner Program Contentstack, the leading Content Experience Platform (CXP), today announced Uniform has joined its Catalysts partner program. Contentstack's Catalysts program is an ecosystem of industry-leading technology and service providers to accelerate digital experience innovation. In becoming a Catalyst, Uniform will offer Contentstack users a MACH-enabled platform to help enterprise organizations…

No one could blame the digital marketing community for feeling exhausted right now. Over the past year, the COVID-19 pandemic has disrupted the normal operations of most businesses and, for many, the work of digital marketers has been a crucial element of their organization’s response. Now, digital marketers are facing unprecedented levels of upheaval in how they find, reach and engage customers. Apple has announced that in the interest of consumer control, it will give users more ability to opt-out of targeting or…

Solution uses a self-training ranking engine to dynamically transform static, one-size-fits-all listing pages into fully individualized experiences Dynamic Yield, the Experience Optimization platform, announced the introduction of its deep learning-based Ranking engine, allowing eCommerce brands to personalize their product listing pages (PLPs). Dynamic Yield has found – by working with global leading retailers for nearly a decade – that about 80% of users go through PLPs before making their final purchase. While…

Social Proof delivers more relevant customer experiences across online and in-store channels, with one client earning 30x ROI after implementing the new feature Kibo, the leader in unified commerce, announced Social Proof, a new personalization technology feature to further enhance the unified customer journey. Social Proof, a feature of Kibo Personalization, combines Certona’s patented algorithms with Monetate’s easy-to-use, powerful testing and personalization platform. With Social Proof, retailers can easily deliver…

The integration will enable revenue teams to easily access and leverage content in both platforms Qorus, an RFP and proposal management software company, announced a new integration with Highspot, a sales enablement solution, that will enable revenue teams to quickly respond to RFPs and build highly personalized proposals. The integration will allow Qorus users to access content for proposal development directly from the Highspot platform. "We are constantly seeking opportunities to create a more streamlined proposal…

The Integration comes shortly after the Acquisition of 4-Tell, an Award-Winning Personalization Engine Searchspring, a global leader in site search and merchandising, announced the general availability of its most-anticipated feature, Personalized Recommendations. Following last year’s acquisition of 4-Tell, the company is deploying AI to help online retailers optimize their digital journey by delivering an intuitive and connected shopping experience. The newest release further deepens the company’s commitment to…