The new functionality gives sales teams a holistic view of customer data, letting them automate repetitive sales processes without losing their personal touch ActiveCampaign, the leader in Customer Experience Automation (CXA), announced its expanded sales functionality, which includes custom and pre-built sales automations, a built-in CRM, and native integrations like Google Sheets and Slack. ActiveCampaign's CXA platform has everything growing companies need to make connections scalable, by automating personalized…

Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile…

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like getting savings based on what we purchase. In fact, according to research conducted by Salesforce, 84% of consumers say being treated like a person, not a number, is very important to winning their business. Furthermore, 74% of consumers expect companies to understand their needs and expectations. Marketing Technology News: IAB Names David Cohen President Building relationships and connections with customers…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

Arc’teryx elevates the eCommerce shopping experience while advancing adaptive AI-driven fraud prevention and strategic revenue growth Kount, the leading AI-driven fraud prevention solution, announced that Arc’teryx, a global company specializing in technical high-performance apparel, has selected the Identity Trust Global Network to upgrade its fraud prevention and expand into new geographies while providing a frictionless and highly personalized experience for “pro” customers. “By customizing its policies around…

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Partnership Enables Unified Mobile-First Communication to Improve Customer Relationship and Retention Leanplum, a leading multi-channel customer engagement platform, and Virtuo, the Paris-based mobile-first car rental service, announced that Virtuo will be using Leanplum's unified cross-channel communication platform to deliver consumers a personalized experience for renting vehicles. This partnership will allow Virtuo to engage with its customers across a variety of channels, including push notifications, in-app…

With an extensive portfolio guiding the cloud migration process, Genesys enables contact centers to achieve greater productivity and customer engagement Based on its recent analysis of the Latin American & Caribbean contact center solutions market, Frost & Sullivan recognizes Genesys with the 2019 Latin American & Caribbean Company of the Year Award. It employs artificial intelligence (AI) and machine learning engines to optimize operations for agents. With a portfolio of products adapted for local markets,…

Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership* between Verint Systems Inc., The Customer Engagement Company, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the…

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing. Unfortunately, most…

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO Research. The paper explores the challenges in connecting with customers via personalized campaigns, something that has become increasingly…

Totango, the leader in customer success for the enterprise, announced the introduction of Dynamic Assignment, a next-generation product innovation that enables enterprises to leverage a fluid pool of specialists to rapidly deliver the right expertise to the right person at precisely the right time. With Dynamic Assignment, enterprises can now dynamically allocate people based on fit, skill or availability, to work with customers on an as-needed basis, delivering the optimal level of personalization and customized engagement…

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

Initial products, tru Shop-by-Payment® and tru RideItNow Serve Automotive, Powersports and RV Verticals Automobile Consumer Services, Inc. (ACS), announced it has established truPayments, LLC, a financial technology company. In 2017, ACS engineers began building a new platform, GRAIL®, replacing its 11 year old DriveItNow® web application. When completed, GRAIL® will be the most robust personalized marketing, shopping and end-to-end digital retailing solution in the marketplace. ACS formed truPayments, LLC. to…