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Genesys Applauded by Frost & Sullivan for its Commitment to Helping Clients Deliver Personalized Customer Experiences and Improve…

With an extensive portfolio guiding the cloud migration process, Genesys enables contact centers to achieve greater productivity and customer engagement Based on its recent analysis of the Latin American & Caribbean contact center solutions market, Frost & Sullivan recognizes Genesys with the 2019 Latin American & Caribbean Company of the Year Award. It employs artificial intelligence (AI) and machine learning engines to optimize operations for agents. With a portfolio of products adapted for local markets,…

HERE and Cerence Bring More Personalized, Contextualized In-Car Experiences to Drivers Worldwide

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

Verint Expands Its Adobe Partnership to Support More Personalized Customer Journeys

Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership* between Verint Systems Inc., The Customer Engagement Company, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the…

OTTO.nl, a leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

NCompassTrac and Verb Technology Company bring personalized Customer Interactive Video to Automotive Dealerships

If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing. Unfortunately, most…

NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO Research. The paper explores the challenges in connecting with customers via personalized campaigns, something that has become increasingly…

Totango Launches Dynamic Assignment for the Enterprise, Delivers Personalized, Precision Engagement to Maximize Customer Success

Totango, the leader in customer success for the enterprise, announced the introduction of Dynamic Assignment, a next-generation product innovation that enables enterprises to leverage a fluid pool of specialists to rapidly deliver the right expertise to the right person at precisely the right time. With Dynamic Assignment, enterprises can now dynamically allocate people based on fit, skill or availability, to work with customers on an as-needed basis, delivering the optimal level of personalization and customized engagement…

Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…

CES 2020 Survey by CITE Research/Dassault Systèmes: Consumers Want Personalized Products but Won’t Wait for Them and Expect a Cost Benefit…

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

Napster And Super Hi-Fi Announce Partnership To Create Distinctive, Personalized Music Listening Experiences

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

New Company, Trupayments, LLC, Launches Grail® Technology Platform to Power Personalized Digital Marketing, Shopping and Retailing Solutions

Initial products, tru Shop-by-Payment® and tru RideItNow Serve Automotive, Powersports and RV Verticals Automobile Consumer Services, Inc. (ACS), announced it has established truPayments, LLC, a financial technology company. In 2017, ACS engineers began building a new platform, GRAIL®, replacing its 11 year old DriveItNow® web application. When completed, GRAIL® will be the most robust personalized marketing, shopping and end-to-end digital retailing solution in the marketplace. ACS formed truPayments, LLC. to…

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp. Today, Uberflip announced the company’s acquisition of SnapApp. SnapApp is a martech solution company that helps marketers deliver the leads sales wants. By joining…

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that…

Thanx Enhances Machine Learning Platform with Personalized Winback to Reduce Churn for Restaurants and Retailers

CRM and Digital Guest Engagement Platform Expands Offerings to Quickly and Accurately Identify At-Risk Customers Thanx, a leading provider of digital guest engagement and retention tools for retailers and restaurants, announced an enhanced offering for intelligently identifying and winning back valued guests with a high risk of churn. Thanx Personalized Winback uses an advanced ensemble-based Machine Learning algorithm to predict the churn likelihood of an individual guest based on nearly 40 data points, including spend…

Sprinklr Launches Live Chat for Fast, Personalized Customer Support

Enabling real-time conversations with customers while they’re on a brand’s website and mobile apps Sprinklr, the world’s first Unified Front Office for Modern Channels, announced Sprinklr Live Chat, a customer service capability that helps businesses provide immediate support to visitors on their website and mobile applications. Users can automatically assign incoming chats to available agents or enable chatbots with artificial intelligence that can answer standard queries. Sprinklr Live Chat is included as a standard…

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One…

New Integration Between Market Leaders Delivers the Benefits of Allego’s Sales Learning and Readiness Platform with Seismic’s Advanced Sales Enablement Solution Allego and Seismic announced a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for all of their personalized sales collateral, customer engagement videos, and relevant just-in-time learning material. The companies have completed a technology integration, which combines Allego’s leading sales…

Essendant Enhances Reseller eCommerce Suite with Launch of Personalized Email and Content Marketing Tools

New Tools Email Sales Pro and Personalized Marketing Zones Help Resellers Expand to Better Personalize Online Shopping Experiences Amidst a Rapidly Growing B2B Ecommerce Industry Essendant, a national wholesaler distributor, announces the launch of Email Sales Pro and Personalized Marketing Zones -- two new eCommerce solutions offered within its suite of strategic digital marketing capabilities for resellers. These new integrations follow a growing demand for more personalization in online shopping experiences from end…

Global Fashion Platform, SSENSE, Launches a Mobile App Designed to Offer a Hyper-Personalized Shopping Experience

SSENSE is pleased to announce the arrival of its first mobile app, now available globally for iOS devices. The SSENSE app was built by the SSENSE team as an enhanced mobile shopping experience to intuitively explore over 40,000 items and 500 brands for men and women. The SSENSE app launches with newly introduced features that provide a hyper-personalized shopping experience, including personalized recommendations, intuitive search filters, and an enhanced sorting catalogue. The app is available to download via the Apple App…

ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…