Foxtel Selects TiVo’s Personalized Content Discovery, Conversation Service to Power Voice Search

TiVo Powers Leading Australian Subscription TV Operator’s Services with Intelligent Voice Search Innovation TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation announced that Foxtel, Australia’s leading subscription-TV platform, has chosen TiVo to deliver its voice search innovation for subscribers in Australia. TiVo is providing Foxtel with a natural language, voice-based search solution, making it quicker and easier for Foxtel customers to find the content they…

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp. Today, Uberflip announced the company’s acquisition of SnapApp. SnapApp is a martech solution company that helps marketers deliver the leads sales wants. By joining…

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One…

New Integration Between Market Leaders Delivers the Benefits of Allego’s Sales Learning and Readiness Platform with Seismic’s Advanced Sales Enablement Solution Allego and Seismic announced a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for all of their personalized sales collateral, customer engagement videos, and relevant just-in-time learning material. The companies have completed a technology integration, which combines Allego’s leading sales…

Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver's Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments. For "B2B Digital…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Essendant Enhances Reseller eCommerce Suite with Launch of Personalized Email and Content Marketing Tools

New Tools Email Sales Pro and Personalized Marketing Zones Help Resellers Expand to Better Personalize Online Shopping Experiences Amidst a Rapidly Growing B2B Ecommerce Industry Essendant, a national wholesaler distributor, announces the launch of Email Sales Pro and Personalized Marketing Zones -- two new eCommerce solutions offered within its suite of strategic digital marketing capabilities for resellers. These new integrations follow a growing demand for more personalization in online shopping experiences from end…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

Seismic Fall 2020 Release Extends Content Analytics Capabilities, Helping Revenue Teams Maximize Performance

Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today's world, most sales teams aren't equipped with the best-performing content to help them…

Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of "Stoolies" Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent's lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals. Marketing Technology News: TVision’s…

Contentstack Welcomes Translations.com as Its Newest Catalyst

Contentstack, the leading Content Experience Platform (CXP), announced Translations.com has joined its Catalysts partner program. Contentstack's Catalysts program is an ecosystem of industry-leading technology and service providers to accelerate digital experience innovation. In becoming a Catalyst, Translations.com will offer Contentstack users an all-in-one solution to initiate, automate, control, track and complete all facets of the translation process. "With this partnership, we continue to support our customers who…

Abrams Media and MGID Sign Content Recommendation Partnership

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

Greenfly Launches Fan Activation Software to Rapidly Crowdsource & Share Authentic Content

Enables teams, organizations and brands to seamlessly collect content in once click; organize and share back on social to drive deeper engagement with the most loyal communities Greenfly, the digital media exchange platform founded by former MLB All-Star and Dodger player Shawn Green, announced the launch of its new fan activation software, Greenfly +Engage. Through this automated, one-click technology, marketing teams at sports, entertainment and consumer brands can now gather, organize and publish authentic photos and…

Amdocs Media’s Vubiquity Continues Content Licensing and Services Partnership with Israel’s Cellcom

Vubiquity, part of the Amdocs Media Division and one of the leading global providers of premium content services and media technology solutions, announced it has signed a multi-year extension to its current partnership with Cellcom Israel Ltd., to provide licensing and processing for its leading premium content service Cellcom TV with more than 245,000 subscribers. Vubiquity holds relationships with over 1,400 content owners, bringing the latest-release content from major studios, plus leading global independent and library…

Swiss Broadcasting Corporation (SRG SSR) Launches Full Suite of Multilingual Media Content Working with Canada’s You.i TV

Play Suisse digital video streaming app launched November 7; Leverages You.i Engine One app development platform to digitize traditional media business and accelerate direct to consumer strategy You.i TV, the leader in premium software tools for OTT application development, announced their engine is being utilized by the Swiss Broadcasting Corporation (SRG SSR) as the underlying technology behind the recently launched Play Suisse. Marketing Technology News: Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Australian Football League Selects Movable Ink to Power Innovative Fan Experiences With Personalized Creative

Partnership enables AFL to generate real-time personalized creative through email based on behavioral and contextual data Movable Ink, the leading software company powering data-activated and creative personalization for the world’s largest brands, announced it has been selected by the Australian Football League (AFL) for its platform. “The AFL is delighted to become the first Australian sports league to join the Movable Ink family,” said Trishan Naidoo, Digital Marketing Lead at the AFL. “This partnership…