Hightouch enables Snowflake customers to create a Composable CDP by collecting events, resolving Customer 360 profiles, and activating data into downstream tools.

Hightouch today announced that it has been recognized as a Customer Data Activation category leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue, executed and launched by Snowflake, the Data Cloud company.

“The Snowflake Data Cloud enables marketing professionals to operate with the full breadth of their data,” said Denise Persson, Chief Marketing Officer at Snowflake. “Hightouch emerged as a leader in Customer data activation because it helps marketers compose a CDP directly on the Data Cloud, providing best in class tools to collect events, resolve identities into Customer 360s, and activate that customer data to downstream tools with Reverse ETL.”

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“We’re honored that Snowflake has identified Hightouch as a leader in Snowflake’s 2023 Modern Marketing Data Stack report,” said Tejas Manohar, co-founder and co-CEO. “We’re helping Snowflake users make the most of their customer data unified in the Data Cloud, putting their source-of-truth data to work in all of their marketing tools. We will continue to enable teams to compose complete marketing data stacks on Snowflake’s Data Cloud—a powerful, flexible, and fully managed cloud data platform for all their data regardless of the source.”

Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers. The report shows how marketers can leverage the Snowflake Data Cloud with partner solutions, like Hightouch, to identify, serve, and convert valuable prospects into loyal customers. Snowflake analyzed usage patterns from approximately 8,1000 customers to identify ten technology categories that organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy-enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI. The ten categories include:

• Analytics & Data Capture
• Enrichment
• Identity & Activation
  • Identity & Onboarders
  • Customer Data Activation
  • Advertising Platforms
• Measurement & Attribution
• Integration & Modeling
• Business Intelligence
• AI & Machine Learning
• Privacy Enhancing Technologies

Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each category comprising the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

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