• Neuro-ID’s next generation analytics optimize conversion by segmenting genuine vs fraudulent user behavior  

• Customers including Intuit, Square, Affirm, OppFi and Elephant Insurance have increased conversion by 200% and reduced historical fraud rates by 35%

• Funding to fuel platform growth through expanded product development and go-to-market efforts

• Follows active year of expansion, including 3-4x client and revenue growth and 500% increase in monitored customer journeys

Neuro-ID announced that it has raised $35 million in Series B funding led by Canapi Ventures. Existing investors Fin VC and TTV Capital also participated in the round. Neuro-ID will use the additional capital to accelerate its mission of unlocking conversion and optimizing fraud screening for digital organizations of all sizes.

Founded in 2014, Neuro-ID delivers real-time behavioral analytics solutions that combat online fraud, increase conversion rates, and improve customer experiences. Neuro-ID’s proprietary platform, Friction Index, simplifies access to an organization’s behavioral data to reveal key insights into the intent and emotion behind each user interaction. By providing visibility into behavior, Neuro-ID detects genuine customers and isolates fraud in real time. As a result, customers can complete transactions with minimal friction, while risk teams are alerted to fraudulent behavior before a loss occurs. Neuro-ID helps ensure seamless digital customer experiences across a variety of industries and works with leading brands including Intuit, Square, Affirm, OppFi and Elephant Insurance amongst others.

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“These issues have created a huge market opportunity for Neuro-ID to help our clients see their best customers very early in the digital process. The additional capital from Walker and the team at Canapi provides the resources and deep domain expertise needed to fuel our growth in the years ahead.”

Jack Alton, CEO of Neuro-ID, said, “Neuro-ID enables its clients to tap into the real-time behavior and intent of the person behind the screen. With the false decline problem currently 70X larger than the global fraud problem, this new dimension of visibility enables organizations to identify and convert genuine customers that had previously been declined or subjected to unnecessary friction.”

Mr. Alton continued, “These issues have created a huge market opportunity for Neuro-ID to help our clients see their best customers very early in the digital process. The additional capital from Walker and the team at Canapi provides the resources and deep domain expertise needed to fuel our growth in the years ahead.”

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Walker Forehand, Partner at Canapi Ventures said, “Neuro-ID’s differentiated platform and unique value proposition put the company at the forefront of the rapidly expanding behavioral analytics space. With its strong customer traction and impressive growth, Neuro-ID has already proven its scalability and product-market fit. The company is well-positioned to take advantage of tailwinds created by the digitization of financial services and growth of e-commerce as companies look to better understand customer intent and behavior. We’re excited to deepen our partnership with the Neuro-ID team as they embark on their next leg of growth.

Neuro-ID has been on a strong growth trajectory, reflecting increasing demand for behavioral data in digital companies. Today’s milestone builds on the $7M Series A funding raised in December 2020 and follows an active year which saw the company grow clients and revenue by 4x.