Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
Unlocking the Potential of Visual Assets for Marketing Campaigns with AI
Artificial Intelligence and Machine Learning are increasingly becoming an essential aspect of many industries, and Marketing is no exception. Innovation …
The Pending Future of the Gig Economy
The rise of gig jobs sparked during the fallout of the Great Recession. Easy access to a wide range of …
Importance of Creating a Frictionless Customer Experience to Reduce Customer Churn
Customers expect a frictionless experience across all touchpoints, and if a brand cannot deliver such an customer experience they will …
Spotlight on Podcasting as a Viable Marketing Channel for Business
While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction …
Top 10 Apps Like Instagram
Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out …
Why CMS Shouldn’t Be Your Go-To for Legal Content
A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access …
How Product and Marketing Teams Build Go-to-Market Roadmaps Together
Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by …
3 Insights for Pinterest Advertising Campaigns that Drive Sales
Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking …
Tips on Building an E-commerce Website
Establishing the online presence of your business has never been so easy as it is now in 2019. Yet, the …
Better Advertising Experiences Start with Data Transparency
In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all …
How to Launch an E-Commerce Business
If your business is not online in 2019, it does not exist at all. The rapid development of digital technology …
Goat Yoga And Community Outreach: Building Your Business By Sponsoring Events
Almost 90% of consumers think that businesses should invest in a cause that matters to their community, from a local …
Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce
I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the …
Blockchain Naysayers: The Real Source of Their Pessimism
As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad …
What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions
Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
Top Tips For Tackling Software Translation
If you’re working for a B2B technology provider, you will probably find translation to be a tricky topic. After all, …
How to Make Vibrant Video Ads from Your Static Image Assets
In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users …
Blockchain in Advertising: The Implications for Every Player in the System
Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges …