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Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the World Federation of Advertisers (WFA) claims that conflated click volumes will cost businesses as much as $50 billion by 2025. However, compare the $5.8 billion lost in 2018 to the $6.5 billion in 2017 and you might believe that things are improving. As advertising vigilantes try to stem the growth of ad fraud by dismantling bot networks and deploying programmatic networks with built-in fraud prevention…

Artificial Intelligence and Machine Learning are increasingly becoming an essential aspect of many industries, and Marketing is no exception. Innovation in AI-driven Marketing Technology promises a better end-user experience - with chatbots, sentiment analysis and product pricing algorithms ultimately providing a smoother customer journey. Meanwhile, for marketers, AI has gone from offering tools that automate aspects of their jobs, to those which can help advise and augment day-to-day Marketing decisions. And as AI gets…

The rise of gig jobs sparked during the fallout of the Great Recession. Easy access to a wide range of temporary, quick-starting jobs led the American unemployment rate to fizzle to 7.2%. Although the gig economy has managed to linger for a decade, are U.S. workers still banking on gigs? As of 2017, popular gig startups such as Uber and Airbnb attract 42-150 million users as there are an estimated 75 million American gig workers to serve consumers. 47% of millennial workers engage in some sort of freelance work and 23% of…

Customers expect a frictionless experience across all touchpoints, and if a brand cannot deliver such an customer experience they will go elsewhere. If a customer begins a service request online, she will expect that a follow-up call to a live agent will not require starting from scratch. Likewise, a customer who purchases a new smartphone online will rightly expect to be able to pick that phone up at a nearby carrier’s retail outlet. A brand has a choice to either meet heightened expectations for a seamless experience…

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…

Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out the numbers behind this social giant: this network currently has 1 billion monthly active users, 60% of which log into their profiles every day. With 20 million businesses present on Instagram, it is hard to estimate even roughly how much revenue the platform gets. No wonder there are many Instagram lookalike and clone apps. Each of them is trying to get into the spotlight of user attention. Read More: Navigating…

A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access to content, organizing a blog and much more. From Squarespace to WordPress, there are hundreds of CMS tools available to enhance the presence of your content online. However, CMS solutions aren’t void of limitations. While most CMS tools are chosen for the benefits they bring to the Marketing and Business Development teams within a company, they can impact far more than just those individuals. The legal…

Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by Roadmap.com of product and marketing teams, two-thirds of product managers said that their companies manage product launches only “somewhat well.” Why the struggle? According to the survey of over 500 people, launch failure is largely due to a fundamental misalignment between product and marketing teams. Product managers reported hurdles such as broken communication, a lack of support, and (perhaps…

Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich businesses such as tech, finance, and architecture to simplify concepts and drive sales through Pinterest advertising. Insider tips on driving sales through Pinterest advertising. Find out how to brand, design, and inform…

Establishing the online presence of your business has never been so easy as it is now in 2019. Yet, the process of launching an e-commerce website can be quite time-consuming and confusing for those doing it for the first time. Let us make things a bit easier for you by sharing our top five tips on launching a profit-generating e-commerce website: 1. Choose the Right Platform The first thing you need to consider when working on your e-commerce website project is the platform. Just like an actual store needs a location,…

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

If your business is not online in 2019, it does not exist at all. The rapid development of digital technology establishes the rules of the game for companies, and only those who manage to catch up with them, make it to the top. In 2018, sales of physical goods online brought $504.6 billion in the US only, and the profit is expected to reach $735 billion by the end of 2023. Test the Waters Before You Jump In If you plan to launch your e-commerce business in 2019, you should sound out the situation at first. Study your…

Almost 90% of consumers think that businesses should invest in a cause that matters to their community, from a local charity to an international humanitarian effort. Consumers shop with their hearts, so to speak, supporting or rejecting businesses based on the positions they advocate. It may be shocking, but 87% of consumers buy based on values, whereas 76% boycott based on values. Brand loyalty is hard to come by these days, but one of the most effective ways to reach customers is to support the issues customers care about…

I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the event and corporate entertainment industry. Dreamforce is a huge user conference but also a massive exhibitor event. And as a large percentage of the attendees are from the EU, every partner exhibiting in the Expo and running parties should be concerned about GDPR. Whilst most marketers roll their eyes and complain about the cost of supporting GDPR, it is driving the right behavior: consented engagement. BTW It is not that hard.…

As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad tech industry has repeatedly let down brands and agencies with half-baked solutions, certain parties have other reasons fueling their blockchain skepticism. In this article, I’ll address common concerns being voiced about blockchain and discuss why certain parties are rooting against adoption. Also Read: What Blockchain Means for Marketers Scalability challenges Programmatic advertising creates a massive…

Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality sales process originates with the discovery call.” A discovery call is a two-way call for the prospect to understand your solution and whether it can help them solve a real problem, and an opportunity for a sales rep to determine whether they should invest more time to develop the account. As a sales rep, time is your limiting resource. A good discovery builds rapport, establishes trust, qualifies a…

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

If you’re working for a B2B technology provider, you will probably find translation to be a tricky topic. After all, it isn’t just about translating your system into another language, word for word. Instead, it includes the adaptation of the text into the proper context. Through our continuous quest of adapting our platform for different markets, we have collected several learnings, both in terms of challenges faced as well as our solutions. Common Challenges Faced Establishing a market fit First of all, you’ll find it…

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. However, mobile advertising is a constantly changing landscape. What is working for you today may not be working for you tomorrow. Further, 95% of your direct response advertising creative fails to outperform the best-performing assets in your portfolio, so you're constantly working to find that 5 % of…

Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges aren’t unique to the marketing industry. In fact, many industries, including financial services, are struggling to address these very same challenges. That’s one reason that headlines around blockchain technology are so prevalent these days. Indeed, blockchain technology could revolutionize a number of industries. Nowhere is the promise quite as strong as in programmatic…