Three Ways Marketers Can Discern the Signal from the Noise in Today’s Era of Customer Behavior Change

So often I hear from marketing leaders who say that they have more leads than ever before, and yet they continue to struggle with actually converting those leads into pipeline and revenue. This is all the more-so given customer behavior changes due to the pandemic. For example, at Qumulo we would have previously qualified the majority of our leads automatically because customer interactions typically came from trade shows or in-person events. Follow-up and lead nurture after those interactions were the natural progression…