Alex Zakrevsky is the CEO of Allroll marketing platform for CTV/OTT channel owners. Alex is an innovator, product lover, CTV, and programmatic enthusiast.
Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner. What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…