Don’t Compromise On Technology And Services In The Partnership Channel

In an industry with a lot of buzz words and a number of competing partnership and affiliate vendors, it can be hard to understand what is really on offer. And as a brand looking to enter the promising world of partnership marketing there is much to get to grips with if you are entering the fray from a standing start. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results For example, what does the nitty gritty of a successful programme look like, and how does each model tackle those…