The Era of Brandtech: What you Should Expect in 2021

Marketing and advertising executives have a fondness of jargon and acronyms. Anything to make our methods of leveraging data or targeting sound more appealing to the average user or end consumer. While as an industry, we’re typically quick to replace old tech or pivot to new innovations, we still bucket most of these under the broad umbrellas of adtech and martech, not fully showcasing how specified these technologies have become or their true result. With high profile IPOs and funding rounds are leading our industry to…