Author

Amelia Neate

My role at Influencer Matchmaker involves working with both brands and influencers to form effective and mutually beneficial partnerships. I have represented many well-known influencers and celebrities and built relationships with countless international brands.

Influencer Marketing

The Perfect Match: What Brands Should Look Out for in an Influencer

Amelia Neate Feb 12, 2021 0

The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one thing that has become even…
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Martech Budgets

Economic Influence: When Brand’s Budgets Have Been Rationalised, What Should They Invest In?

Amelia Neate Jan 25, 2021 0

The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalize and re-think their budgets. Whether…
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Guest Authors

How Are Influencers Addressing the Clothing Crisis?

Amelia Neate Feb 20, 2020 0

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are…
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Guest Authors

The Power Pair: How Couples Are Shaping Influencer Marketing

Amelia Neate Feb 14, 2020 2

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content…
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Guest Authors

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Amelia Neate Jan 23, 2020 0

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of…
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Guest Authors

Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing

Amelia Neate Oct 9, 2019 1

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this…
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