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Anthony Tedesco

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Anthony Tedesco Oct 18, 2019 0

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises…
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Guest Authors

The Latest Paid Search Developments That B2B Marketers Need to Know

Anthony Tedesco Aug 8, 2019 1

While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of new developments that have fundamentally transformed advertising capabilities and…
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