Author

Apptimize

Apptimize enables organizations to enhance their native iOS and Android apps to create amazing user experiences, improving acquisition, engagement, and retention. We do this with a platform that empowers product teams to efficiently run A/B tests, make instant updates, and personalize user experiences through staged and segmented rollouts. Apptimize, based in San Francisco, is backed by US Venture Partners, Google Ventures, Y Combinator, and others. Top apps including The Wall Street Journal, Vevo, HotelTonight, and Strava use Apptimize to continuously drive mobile growth.

Video Marketing

Why Mobile Growth Is Actually About Retention: How Optimizing In-App Experience Leads To 2x Faster…

Apptimize Jul 11, 2017 2

Trying to grow your active user base is a lot like trying to fill up a leaky bucket. The bigger the hole, the faster you have to add more water and the more time and resources you have to spend doing so. And boy are apps leaky. 80% of…
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