Launching a Beverage During a Pandemic? Four Ideas to Improve Marketing and Success

To launch or not to launch; that is the question! In 2020, Coca-Cola announced it was cutting entire product lines—including Odwalla Juice—to “ruthlessly prioritize core brands and SKUs,” according to CEO James Quincey. After seeing this move, marketing teams at other brands may have started rethinking plans to launch new beverages into the market. After all, Coca-Cola pulled back. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite But there are signs that the pandemic has been a good…