All Eyes On OOH Advertising As People Emerge From Lockdown

There is no doubt that the promise of seeing friends and family face to face after long months at home is the greatest benefit to coming out of lockdown for most people. Freedom to travel, eating out and socialising are all high on the list too. But the lure of being outside, leaving screens, home schooling and gardens behind, is likely to also bring a welcome boost to the Out of Home (OOH) advertising sector as brands seek the best mediums to attract attention. Marketing Technology News: MarTech Alliance Learning…