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The Five Key Ways Big Data Can Help Online Retailers

Playing in the online retail industry is increasingly difficult. Margins are becoming tighter, while the massive influx of newcomers further saturates a market that is already filled to the brim with established competitors. In an age in which data has evolved into a hyper-valuable commodity, the so-called “new oil,” businesses are turning to Big Data to keep pushing forward. Many companies are finding more and more value in data. How? By analyzing it in myriad new ways, by visualizing it for patterns and trends, and by…