Author

Ashley Fletcher

Ashley is VP Marketing at Adthena.
I am a strategic, results-driven marketer with over 12 years experience in Search, and the VP of Marketing at search intelligence leader Adthena. Prior to Adthena, I held senior roles at Criteo and Google. At the latter, I launched the first of their kind finance and insurance comparison products for UK and US markets.

At Criteo, I led the marketing division for an automated search performance product, specifically for brands targeting Google Shopping. I have also held positions at price comparison website Beat That Quote (bought by Google in 2011) and digital agency Coast Digital, giving me a detailed knowledge of brand and agency-side challenges.

Guest Authors

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

Ashley Fletcher Sep 23, 2019

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year on SEM. In fact, this…
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